# QSR Video Game Promotions Arby's 'Greek Gyro Games' Offers a Free Gyro to Players By Michael Hemsworth | Published 2020-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/greek-gyro-games References: [brandeating](https://www.brandeating.com/2020/08/arbys-will-give-you-free-gyro-if-you-beat-their-new-game.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [arbys](https://arbys.com) The [Arby's](https://www.trendhunter.com/trends/arbys-bogogo-deal) '[Greek Gyro Games'](https://www.trendhunter.com/trends/hellenic-olympic-committee) video game is a new digital pastime from the [QSR](https://www.trendhunter.com/trends/arbys-3) brand that will offer patrons with a bit of entertainment that will reward them with free food. The brand has announced that players of the game will be rewarded with a coupon for a free Gyro when they complete the online browser game, which is reported to take about an hour to complete. The game is available via the brand's website and requires participants to run with a torch to relight the gyro broiler that has gone out. The Arby's 'Greek Gyro Games' video game is available now for a limited time and is reported to likely be around through August 31, 2020. Image Credit: Arby's ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Quick-service Restaurant (QSR) Gamification:** Opportunity for QSR brands to engage customers through video games and offer rewards like free food. - **Food-based Digital Promotions:** Increasing use of digital games as a marketing tool to incentivize customers with food giveaways. - **Interactive Brand Experiences:** Growing trend of brands creating interactive online experiences to entertain and engage their audience. ### Who This Affects Most - **Fast Food:** Fast food chains can explore gamification as a way to promote their products and drive customer engagement. - **Gaming:** Opportunity for the gaming industry to collaborate with food brands and create branded game experiences. - **Marketing and Advertising:** Marketing and advertising agencies can help brands develop and implement creative digital promotions to attract and retain customers. ## Related on Trend Hunter - [Rewarding QSR Meal Deals](https://www.trendhunter.com/trends/arbys-bogogo-deal.md) - [Basketball-Themed QSR Promotions](https://www.trendhunter.com/trends/arbys-3.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [Gamer-Targeted Sandwich Promos](https://www.trendhunter.com/trends/kfc-chicken-sandwiches.md) - [Complimentary Fries QSR Promotions](https://www.trendhunter.com/trends/arbys-potato-pass.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Video Game-Themed Noodle Promotions](https://www.trendhunter.com/trends/yoshinoya-operation-full-stomach-campaign.md)