# Ancient Greece-Inspired Sneakers New Balance's Greek Gods Pack Adorns the 997 and 997S Sneakers By Amy Duong | Published 2020-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/greek-gods References: [hypebeast](https://hypebeast.com/2020/4/dtlr-exclusive-new-balance-997-997s-greek-gods-release-information-first-look) & [dtlr](https://dtlr.com/) DTLR unveils a look at the exclusive pack made in collaboration with [New Balance](https://www.trendhunter.com/trends/1906d) entitled 'Greek Gods' and feature the iconic M997 AND 997S model as the base foundation. The M997 boast the name Sport Medusa and [Perseus](https://www.trendhunter.com/trends/perseus-by-parfums-de-marly) to fall in line with the overarching theme. The 997 has a base of black and cool gray as the colorway detailed with 3m trimming for some iridescent touches found at the collar, the eyestay, and the tongue. Additionally, the mid-panel logo is complete in gray at the "N" and it rests on top of a snakeskin outlining with red and blue embroidery. The 997S sneakers are complete in two shades informed by suede materials and also features 3M details with yellow pops of color at the laces and "N" Image Credit: DTLR ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Greek Gods-inspired Sneakers:** The collaboration between DTLR and New Balance presents an opportunity for brand partnerships that draw inspiration from ancient mythology. - **Iridescent Sneaker Design:** The use of 3M trimming and iridescent touches in the Greek Gods pack showcases an opportunity for innovative sneaker materials and finishes. - **Snakeskin Accents in Sneakers:** The incorporation of snakeskin outlining on the 997 model suggests a market for sneakers that combine luxury materials with athletic footwear. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore collaborations with brands to create limited-edition sneaker collections inspired by historical or cultural themes. - **Footwear Manufacturing:** Footwear manufacturers can experiment with innovative materials like iridescent finishes and snakeskin accents to create unique and visually appealing sneakers. - **Luxury Sneaker Market:** The use of snakeskin outlining in the Greek Gods pack suggests an opportunity for luxury sneaker brands to incorporate exotic materials for a higher-end market segment. ## Related on Trend Hunter - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Dark Olive Green Sneakers](https://www.trendhunter.com/trends/dark-camo-colorway.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Patterned Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-6.md) - [Festive Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-1.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md)