# Beautifying Greek Yogurt Bowls Korres and Go Greek Created a Skin-Nourishing Greek Glow Bowl By Laura McQuarrie | Published 2026-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/greek-glow-bowl References: [glossy.co](https://www.glossy.co/beauty/beauty-brands-are-lining-up-for-the-frozen-yogurt-craze/) & [instagram](https://www.instagram.com/gogreekyogurt/p/DZnVqUjjpSv/)  To promote its Greek Yoghurt Probiotic Foaming Cream Cleanser, Korres teamed up with Go Greek to create a Greek Glow Bowl to nourish bodies from the inside out. The limited-edition bowl, now available at the yogurt store’s participating locations in New York City, Los Angeles and Miami, builds on a Plain Tart yogurt base with beloved Mediterranean-inspired ingredients like olive oil, golden honey, sea salt, and Greek biscuit crumble. Customers who order a Greek Glow Bowl get a co-branded cup with a Korres discount code, plus a free deluxe travel-size of Korres' bestselling Greek Yoghurt Foaming Cream Cleanser. Alternatively, the first 50 guests at each location who purchase a Greek Glow Bowl get to take home a full-size cleanser. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 78% | Activity: 58% | Freshness: 78% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Edible Beauty Collaborations:** Beauty brands and food retailers are blending ingestible wellness cues with topical skincare sampling, creating new pathways for multisensory product discovery and cross-category loyalty. - **Probiotic Skincare Positioning:** Microbiome-friendly ingredients are moving between personal care and functional foods, signaling opportunities for brands to frame skin health as part of a broader daily wellness ritual. - **Limited-edition Wellness Drops:** Scarcity-driven menu items with branded giveaways are turning routine food purchases into experiential marketing moments that connect trial, social sharing and retail conversion. ### Who This Affects Most - **Beauty and Personal Care:** Skincare companies are extending brand storytelling into lifestyle environments, where ingredient heritage and wellness associations can differentiate products beyond traditional retail shelves. - **Foodservice:** Quick-service and specialty food concepts are becoming promotional platforms for non-food brands, expanding the commercial value of menu innovation through partnerships and co-branded incentives. - **Health and Wellness:** The convergence of nutrition, probiotics and self-care reflects a growing market for holistic offerings that link internal nourishment with external beauty benefits. ## Related on Trend Hunter - [Frozen Viral Chocolate Desserts](https://www.trendhunter.com/trends/pistachio-cream-dubai-chocolate.md) - [Sheep's Milk Frozen Yogurts](https://www.trendhunter.com/trends/sheeps-milk-frozen-yogurt.md) - [Luxury Froyo Collaborations](https://www.trendhunter.com/trends/meredith-marks-caviar.md) - [Fermented Frozen Yogurt Treats](https://www.trendhunter.com/trends/wild-about-mixmi-froyo.md) - [Marshmallow Chick Dessert-toppers](https://www.trendhunter.com/trends/fro-yo-topping.md) - [Filmic Frozen Yogurt Flavors](https://www.trendhunter.com/trends/yogurtland-and-back-to-the-future.md) - [Greek-Inspired Froyos](https://www.trendhunter.com/trends/nick-the-greek-chocolate-froyo.md) - [Senior Series Frozen Yogurts](https://www.trendhunter.com/trends/cheesecake-froyo.md) - [Hot Cocoa Frozen Yogurts](https://www.trendhunter.com/trends/peppermint-hot-cocoa-froyo.md)