# Tattooed Sorority Girl Styling The Girls of SOMF Bring Edgy Greek Fashion Design to the World By Gil Cohen | Published 2013-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/greek-fashion-design References: [yatzer](http://www.yatzer.com/SOMF-Sorority-Girls-With-Signature-Style) & [wearesomf](http://www.wearesomf.com/) Sofia, Olivia and MariaFlora, the designers whose first initials makeup the name SOMF, create distinctively Greek fashion design using symbols often associated with [sororities and fraternities](https://www.trendhunter.com/trends/opa-collection). The edgy styles are made for the party girl who isn't afraid to show off her inner wild child, with lots of laser-cut holes and full body tattoo designs. The collection is full of loose-fitting tank tops and tees as well as skin-tight, flesh-colored tops and leggings with tattoo patterns that launched the brand into the fashion world. Recent additions include some experimentation [faux leather skirts and vests](https://www.trendhunter.com/trends/la-famiglia-collection) as well as soft studded denim pieces that add a tough-girl edginess to the patterned ensembles. The SOMF Greek fashion design collection is for girls with a bad girl image who want to express their unrefined style. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Greek Fashion Design:** The trend of incorporating Greek symbols and sorority/fraternity aesthetics into fashion design presents an opportunity for disruptive innovation in the industry. - **Edgy Styles:** The rising demand for edgy fashion styles, such as laser-cut holes and tattoo-inspired designs, opens up opportunities for disruptive innovation in the fashion industry. - **Expressive Fashion:** The trend of catering to individuals who embrace their bad girl image and unrefined style creates room for disruptive innovation in the fashion industry. ### Where This Applies - **Fashion Design:** The fashion design industry can explore new avenues by incorporating Greek symbols and sorority/fraternity aesthetics into their collections, appealing to a broader customer base. - **Apparel Manufacturing:** The demand for edgy designs, like laser-cut holes and tattoo-inspired patterns, presents opportunities for disruptive innovation in the apparel manufacturing industry. - **Streetwear Fashion:** The rise in popularity of expressive and unrefined fashion styles creates a platform for disruptive innovation in the streetwear fashion industry. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)