# Symbolic Extract Branding Greek Extra Virgin Olive Oil Packaging is Simple and Scrupulous By Amelia Roblin | Published 2011-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/greek-extra-virgin-olive-oil-packaging References: [thedieline](http://www.thedieline.com/blog/2011/4/4/greek-extra-virgin-olive-oil.html) & [mousegraphics.gr](http://www.mousegraphics.gr/?packaging,1,4,,2) The best product branding gives the consumer an idea of the contents and quality of a commodity, and Greek Extra Virgin Olive Oil packaging offers insight into both. Mouse Graphics is responsible for the brand identity of the cooking oil, settling on a minimalist and marvelous means of labeling both the glass bottle and the tin can. The logo is comprised of a pair of vertically balanced olives, one gray and one green, illustrated in irregular organic ovals with a hint of the pits inside. Arranged in such a way that allows the two to be taken as a couple of zeros, the delicate white percentage sign suggests the liquid's authenticity, as derived 100% from pure Greek bitter fruits. On the whole, Greek Extra Virgin Olive Oil packaging brands the items with informed elegance. **Implications** - Branding such as this is straightforward, elegant, efficient and deceptively simple. Consumers appreciate packaging that isn't needless complicated but still communicates the key points that interest them, and this is a great example of how businesses can balance those two concerns. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging:** Branding that is straightforward and efficient, conveying key points with simplicity and elegance. - **Informed Elegance:** Packaging that communicates key points of interest to consumers with a touch of sophistication and authenticity. - **Balanced Brand Identity:** Brand imagery that cleverly incorporates elements to represent authenticity and quality. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage brands to use minimalistic packaging to effectively communicate product quality and authenticity. - **Design and Advertising:** Need for designers and advertisers to create packaging that balances simplicity, elegance, and key points of interest to captivate consumers. - **Olive Oil Production:** Potential for olive oil producers to enhance their brand identity by incorporating symbolic elements that highlight authenticity and product quality. ## Related on Trend Hunter - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Modernly Branded Olive Oils](https://www.trendhunter.com/trends/single-fat-olive-oil.md) - [Squeezable Olive Oil Bottles](https://www.trendhunter.com/trends/squeezable-olive-oil.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md)