# High-Performance Athletic Apparel Greatness Wins Was Created by a Team of Renowned Athletes By Grace Mahas | Published 2022-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/greatness-wins References: [greatnesswins](https://greatnesswins.com/) & [facebook](https://www.facebook.com/GreatnessWins) Founded by a team of experts, Greatness Wins offers [high-performance athletic apparel](https://www.trendhunter.com/trends/solotex-mesh-performance). Former [MLB](https://www.trendhunter.com/trends/siegelman-stable-x-new-york) star Derek Jeter and UNTUCKit co-founder Chris Riccobono have come together with boundary-breaking ballet dancer Misty Copeland and sports legend Wayne Gretzky to create Greatness Wins. Greatness Wins is beloved for the brand's fastidious attention to detail and is powered by [innovative technical fabrics](https://www.trendhunter.com/trends/cordura-fabric) that "work hard, wash well, and actually last." Each piece offers a superior fit and was purpose-built for athletes. Some standouts from the brand include the Performance Training Tank, the Performance Training Shorts, the Core Tech Joggers, and the Core Tech Tee -- to name a few. The entire collection is available to purchase online, with prices starting at $45.00. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 96% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Innovative Technical Fabrics:** There is an opportunity for technical fabric manufacturers to partner with high-performance athletic apparel brands like Greatness Wins. - **Athleisure Wear:** With the rise of working from home and the need for comfortable clothing outside of the gym, there is a disruptive innovation opportunity for brands to create fashion-forward athleisure wear. - **Collaborative Design:** Greatness Wins' success highlights the benefits of collaborative design, and there is a disruptive innovation opportunity for businesses to collaborate with experts in their respective fields to create new products and brands. ### Where This Applies - **Technical Fabric Manufacturing:** Technical fabric manufacturers can partner with high-performance athletic apparel brands like Greatness Wins to innovate and create new fabrics for athletic wear. - **Athletic Apparel Retail:** There is a disruptive innovation opportunity for athletic apparel retailers to create fashion-forward athleisure wear to meet the needs of customers working from home or looking for comfortable day-to-day clothing. - **Design and Consulting:** Greatness Wins' success highlights the benefits of collaborative design, and there is a disruptive innovation opportunity for design and consulting businesses to collaborate with experts in their respective fields to create new products and brands. ## Related on Trend Hunter - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Performance Athleisure Collections](https://www.trendhunter.com/trends/calia.md)