# Sweet Fruit-Flavored Beverage Expansions Más+ by Messi Launches 'Greatest Grape' By Debra John | Published 2025-08-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/greatest-grape References: [prnewswire](https://www.prnewswire.com/news-releases/mas-by-messi-adds-greatest-grape-flavor-to-its-everyday-hydration-beverage-portfolio-302523730.html) [Más](https://www.trendhunter.com/trends/mineragua-mas)+ by Messi, the athlete-backed functional beverage brand, has announced the expansion of its product portfolio with the launch of 'Greatest Grape,' a new flavor designed to meet the evolving preferences of health-conscious consumers seeking both hydration and taste. This latest addition introduces a vibrant grape profile, marked by a sweet aroma and a refreshing, fruity character that aims to balance functionality with sensory appeal. Formulated with a blend of [electrolytes, essential minerals, antioxidants, and vitamins](https://www.trendhunter.com/trends/scandinavian-electrolyte-brand), Greatest Grape is positioned as a beverage suitable for everyday hydration. It contains "no artificial sweeteners, colors, or caffeine, and relies on natural flavorings to deliver a clean and satisfying taste experience." Informed by the emerging consumer trend of "newstalgia," the desire for nostalgic flavors reimagined for modern wellness standards—this grape-flavored innovation combines familiarity with contemporary nutritional expectations. The brand also announced plans to expand distribution of the new flavor to additional major retailers later in the year. Image Credit: Más+ by Messi ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 86% | Activity: 90% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverage Innovation:** The introduction of health-focused beverages with a combination of natural ingredients and appealing tastes presents a shift towards products that offer both functional benefits and sensory satisfaction. - **Newstalgia Flavor Trends:** Reimagining nostalgic flavors in beverages to meet modern wellness standards caters to consumer desires for familiarity blended with health-conscious improvements. - **Clean Label Demand:** An increasing demand for beverages with no artificial additives aligns with the clean label movement, offering opportunities for brands to emphasize transparency and natural ingredients. ### Sectors Adopting This - **Functional Beverage Industry:** Brands like Más+ are advancing the functional beverage market by creating products that align with consumer health trends and taste preferences. - **Natural Flavorings Market:** The push for natural flavorings over artificial ones underscores a significant shift in the flavorings industry, which is adapting to the growing consumer preference for cleaner, more natural products. - **Retail Expansion Strategies:** Expanding distribution through major retailers illustrates how beverage brands are enhancing their market presence and accessibility, driving growth in the competitive retail sector. ## Related on Trend Hunter - [Nostalgic Clean Hydration Flavors](https://www.trendhunter.com/trends/clean-hydration1.md) - [Soccer Star Hydration Drinks](https://www.trendhunter.com/trends/ms-by-messi.md) - [Grape-Flavored Better-For-You Sodas](https://www.trendhunter.com/trends/culture-pop-sodas.md) - [Party-Ready Grape Punches](https://www.trendhunter.com/trends/beatbox-beverages-mystic-grape.md) - [Refreshing Green Grape Juices](https://www.trendhunter.com/trends/grapeade-beverage.md) - [Refreshing Grape Juice Beverages](https://www.trendhunter.com/trends/welchs-grapeade.md) - [Nutrition Company Flavor Launches](https://www.trendhunter.com/trends/new-flavors-of-ag1.md) - [Citrusy Hydration Supplements](https://www.trendhunter.com/trends/electrolit-pink-grapefruit.md) - [Mexican-Inspired Sparkling Water](https://www.trendhunter.com/trends/mineragua-mas.md)