# Pixelated Images to Promote Safety Greater Vancouver Crime Stoppers Campaign By Ayman | Published 2009-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/greater-vancouver-crime-stoppers-campaign References: [coloribus](http://www.coloribus.com/paedia/tags/you_remain_anonymous_criminals_don_t/) The Greater Vancouver Crime Stoppers collaborated with [DDB](https://www.trendhunter.com/trends/cheeky-maccas) (Vancouver, Canada) on this ad campaign that encourages people to report crimes. The ads use a pixelated effect on photos of crimes with the criminal being the only one left identifiable, in order to showcase that, “You remain anonymous, criminals don’t.” The illustrated crimes include gang violence, a store hold up, a homicide, and a [purse snatch](https://www.trendhunter.com/trends/unsnatchable-phone-case). The Orange [Apple](https://www.trendhunter.com/trends/mls-season-pass) photographed and retouched the campaign, with art direction by Colin Hart and Dan Strasser, and copy by Neil Shapiro. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Pixelated Advertising:** The use of pixelated images or video in advertising campaigns to promote safety, anonymity, or privacy. - **Crime Reporting Campaigns:** Campaigns with the objective of encouraging the public to report crimes by highlighting the safety and security that comes with anonymity. - **Visual Storytelling in Social Awareness Campaigns:** Visual storytelling, including illustration, photography, and videography, being utilized by organizations in social awareness campaigns to promote positive change. ### Where This Applies - **Advertising and Marketing:** Utilizing pixelated imagery or video in advertising campaigns to promote safety and anonymity. - **Public Safety and Crime Prevention:** Creating awareness campaigns for the public to report crimes in a safe and anonymous manner. - **Non-profit Organizations:** Leveraging visual storytelling to create social awareness campaigns that promote positive change. ## Related on Trend Hunter - [Reimagined Smartphone Campaigns](https://www.trendhunter.com/trends/pixel-in-the-clutch.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Digital Debit Card Campaigns](https://www.trendhunter.com/trends/The-Lost-Wallet-Board.md)