# Non-GMO Electrolyte Beverages The Greater Than Electrolyte Drink is a Natural Performance Drink By Elena Rahman | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/greater-than References: [drinkgt](https://drinkgt.com/)  The Greater Than Electrolyte Drink is infused with ingredients to boost hydration all day. It was created to be a [natural performance drink](https://www.trendhunter.com/trends/dryp-hydration) and has proven to prevent dehydration. [Brothers](https://www.trendhunter.com/trends/brothers-cider-wild-cloudy-apple) Mark and Jon Sider created the beverage to target post-workout rehydration. Recently, the electrolyte-infused beverage has transcended to the whole family and is ideal for nursing mothers, fathers, and children at any time throughout the day. Made with coconut water, non-GMO fruit juice, and sea salt, the electrolyte drink has [no added sugars or unnecessary chemicals](https://www.trendhunter.com/trends/salty-citrus-twist-salthead). Greater Than's naturally derived ingredients serve as a healthy and delicious alternative to other hydration drinks on the market. The drink is ideal for a pre or post-workout replenisher and to remain hydrated throughout the day. Image Credit: Greater Than ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 44% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Natural Electrolyte Beverages:** Opportunity to create similar natural electrolyte beverages using non-GMO ingredients and natural fruit juice to cater to the health-conscious consumers. - **Performance Drinks for Whole Family:** Opportunity to expand product line to cater to the whole family and positioning the drinks as a hydration drink not just for post-workout but for daily activities as well. - **Clean Label Hydration Beverages:** Opportunity to emphasize natural ingredients and no added sugar or unnecessary chemicals as a part of new product development in the hydration beverage industry. ### Where This Applies - **Beverage Industry:** Industry can tap into the trend of natural ingredients and clean-label beverages to cater to the health-conscious consumers. - **Sports Nutrition Industry:** Opportunity to create performance drinks with natural ingredients that cater to athletes and health-conscious consumers alike. - **Health and Wellness Industry:** Opportunity to expand product lines catering to the health-conscious and eco-friendly consumers by emphasizing natural ingredients and no added sugars or unnecessary chemicals. ## Related on Trend Hunter - [Hydrating Electrolyte Drink Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-drink-mix.md) - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md) - [Optimal Hydration Beverages](https://www.trendhunter.com/trends/gnarly-hydrate.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Active Lifestyle-Targeted Electrolyte Drinks](https://www.trendhunter.com/trends/cowbell-hydration.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md)