# Pink-Tonal Outdoor Patios The Great White Melrose Opens its Bright Patio Restaurant By Amy Duong | Published 2022-12-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/great-white-melrose References: [dezeen](https://www.dezeen.com/2022/12/11/great-white-melrose-restaurant-sam-cooper/)  Los Angeles' new restaurant the [Great White Melrose](https://www.trendhunter.com/trends/the-playground-1) recently opened its doors along Melrose Avenue which is led by co-founder and creative director Sam Cooper. The pink tones are selected to match his childhood home for a personal and nostalgic touch. This marks their third location in the city, and it is also the largest location within the city following the Venice Beach and Larchmont [Village](https://www.trendhunter.com/trends/sounds-of-philadelphia) restaurants. The restaurant team talks about the new space, stating that it is "Completely visible from the street, the open concept was developed very intentionally to create a relationship with the neighborhood, the antithesis of the way so many Los Angeles – and specifically [West Hollywood – hospitality venues](https://www.trendhunter.com/trends/the-west-hollywood-edition) operate," Image Credit: Great White Melrose ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 10% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor-patio Design:** The use of personalized and nostalgic design elements in outdoor patio spaces offers opportunities for differentiation and a unique customer experience. - **Community-oriented Hospitality Venues:** Developing hospitality venues with intentional open-concept designs that prioritize relationship building with the surrounding neighborhood offers new opportunities for local community engagement. - **Color-toned Restaurant Aesthetics:** Incorporating signature color tones and personalized aesthetics into restaurant design provides a unique and memorable brand experience for customers. ### Sectors Adopting This - **Hospitality and Tourism:** The hospitality industry can benefit from incorporating thoughtful and personalized design elements in their exterior spaces to attract new customers and differentiate themselves from competitors. - **Interior Design:** Interior designers can find new opportunities to create personalized design experiences for restaurant owners and hospitality venues beyond traditional indoor spaces, such as outdoor patios. - **Food and Beverage:** Incorporating personalized and nostalgic design elements can add uniqueness to the dining experience and enhance brand identity, particularly in highly competitive urban markets. ## Related on Trend Hunter - [Vibrant Colorful Retail Spaces](https://www.trendhunter.com/trends/our-place-2.md) - [Golden-Hour Café Interiors](https://www.trendhunter.com/trends/caf-goldie.md) - [Summer-Ready Luxe Restaurants](https://www.trendhunter.com/trends/luxe-restaurant.md) - [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md) - [Artfully Designed Cali Restaurants](https://www.trendhunter.com/trends/muse-restaurant.md) - [Cali Modernism-Inspired Outdoor Spaces](https://www.trendhunter.com/trends/la-cool.md) - [Earthy Warm Ambiant Restaurants](https://www.trendhunter.com/trends/muse-1.md) - [Artful Soft-Pink Dining Rooms](https://www.trendhunter.com/trends/the-gallery-at-sketch.md) - [Maritime-Inspired Bright Restaurants](https://www.trendhunter.com/trends/home-studios.md)