# Sport-Centric Music Festivals The Great Wall Run Festival Combines Live Music with a 5K Race By Katherine Pendrill | Published 2016-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/great-wall-run-festival References: [thatsmags](http://www.thatsmags.com/beijing/post/13181/2016-beijing-summer-festival-guide) & [greatwallrun.cn](http://www.greatwallrun.cn/lineup.html) The Great Wall Run Festival is [hybrid music and sporting event](https://www.trendhunter.com/trends/lt-games) that combines live music with China's flourishing fitness industry. Similar to the [musical fun runs](https://www.trendhunter.com/trends/singlesonly-running-event) that have become popular throughout North America, this event blends the spirit of a music festival with a challenging 5K race. The Great Wall Run Festival is an event that is held at the Simatai Great Wall and Beijing W Town. The event begins with participants running along one of the most beautiful and most challenging sections of the Great Wall. Following the run, there will be a series of live shows by popular Chinese and Western DJs such as Code Black, Deorro and Huangweiwei. There will also be visual exhibitions for a fully immersive festival experience. The Great Wall Run Festival not only demonstrates the growing popularity of electronic music in China, but also the ongoing demand for fitness-focused events such as fun runs. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Sport-centric Music Festivals:** Music festivals that combine live music with fitness-focused events such as fun runs. - **Electronic Music in China:** Growing popularity of electronic music in China is an opportunity for music and event promoters to organize unique music festivals with a sporting twist. - **Immersive Festival Experience:** Incorporating visual exhibitions into music festivals is a trend that provides opportunities for artists, designers and event organizers to collaborate on immersive festival experiences. ### Sectors Adopting This - **Music Festivals:** Organizing unique music festivals that combine live music with fitness-focused events is an opportunity for music promoters. - **Fitness Industry:** Fun runs and other fitness-focused events are a growing trend, providing opportunities for fitness companies to partner with music festival organizers. - **Visual Design:** Incorporating visual exhibitions into music festivals is a trend that provides opportunities for visual designers and artists to collaborate with event organizers. ## Related on Trend Hunter - [Festival-Ready Electrolyte Beverage Activations](https://www.trendhunter.com/trends/electrolit-campground.md) - [Rock Climbing Festivals](https://www.trendhunter.com/trends/rock-climbing-festivals-the-north-face-will-host-its-climb-festival-at-nycs.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Multi-Faceted Virtual Competitions](https://www.trendhunter.com/trends/online-10k-challenge.md) - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [City-Wide Wellness Runs](https://www.trendhunter.com/trends/exhibition-place-resolution-run.md) - [Inaugural Demanding Fitness Competitions](https://www.trendhunter.com/trends/worlds-toughest-mile.md) - [International Tourism Festivals](https://www.trendhunter.com/trends/international-tourism-festival.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md)