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# Outrageous CUVs
Great Wall Hover H7 at the Shanghai Motor Show

By Marissa Brassfield | Published 2009-04-18 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/great-wall-hover-h7-shanghai-motor-show
References: [autoblog](http://www.autoblog.com/2009/04/18/great-wall-shocker-spy-shots-reveal-a-unique-looking-concept/)

The Great Wall [Hover](https://www.trendhunter.com/trends/altai-pro-r750) H7 is one of the strangest crossover utility vehicles I’ve ever seen. The quirky Chinese concept was unveiled at the Shanghai Motor Show, and upon taking a closer look at the Hover H7, a number of design cues seen in U.S. and other foreign cars can be observed.

The front end of the Great Wall H7 features a sporty grille that Autoblog figures is meant to evoke [Audi](https://www.trendhunter.com/trends/model-a7l)—in theory, at least. A Fu Manchu chrome moustache frames the grille, while elongated teardrop headlamps look like they were plucked from a [Hyundai](https://www.trendhunter.com/trends/hyundai-crater-concept).

I’m not a huge fan of the Great Wall H7, and neither is Autoblog. What do you think?

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 15% | Activity: 34% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Quirky CUV Designs:** Innovative CUV designs with unique cues from foreign cars can make for a disruptive market entrance.
- **International Design Influences in Cuvs:** Incorporating design elements from global markets can create unique product offerings with a broad appeal.
- **Concept Cuvs:** Pushing the boundaries of conventional CUV design can generate buzz and set the stage for future innovation.

### Who This Affects Most

- **Automotive:** Automakers that embrace unique cues from foreign and domestic markets could capture a new audience for their CUVs.
- **Design:** Design houses that specialize in unconventional CUVs could meet a growing demand for unique and eye-catching vehicles.
- **Marketing:** Marketing firms that help new CUV entrants showcase their value proposition effectively can drive adoption and market growth.

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