# Kinetic Community Entertainment Great Street Games by KMA Brings Neighborhood Play to the UK By Jessica Marcel | Published 2009-10-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/great-street-games References: [mocoloco](http://mocoloco.com/fresh2/2009/10/23/great-street-games-by-kma.php) & [greatstreetgames.org.uk](http://www.greatstreetgames.org.uk/) Oh my god I want to play! Um, I mean, check out this cool community game play idea from KMA. KMA is developing [Great Street Games](https://www.trendhunter.com/trends/the-playground-1), in which [interactive lights](https://www.trendhunter.com/trends/impulse-collection) will create community game play in three cities across the UK. KMA was started by UK artists Kit Monkman and Tom Wexler. The Great Street Games concept was inspired after numerous artistic light projects showed the public interest and curiosity. Check out their site (link below) for more information. Previous to the Great Street Games, KMA’s work has involved various mixed media art pieces with dance, light and performance. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Lights:** Opportunity for businesses to create immersive and engaging experiences using interactive lights. - **Community Game Play:** Potential for brands to leverage community game play to build stronger connections and engagement with their target audience. - **Artistic Light Projects:** Emerging trend in using artistic light installations to spark public interest and curiosity. ### Sectors Adopting This - **Gaming:** Innovative gaming companies can explore the use of interactive lights to enhance game play and create unique experiences. - **Events and Experiential Marketing:** Opportunity for event organizers and marketers to incorporate community game play using interactive lights to create memorable and interactive experiences. - **Art and Entertainment:** Artists and entertainment industry professionals can embrace the trend of artistic light installations to captivate audiences and create visually stunning experiences. ## Related on Trend Hunter - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Interactive Outdoor Games](https://www.trendhunter.com/trends/city-chase.md) - [Kid-Envisioned Urban Environments](https://www.trendhunter.com/trends/the-little-big-playmat.md) - [Dynamic Public Artwork Installations](https://www.trendhunter.com/trends/born-to-be-wild-1.md) - [Urban Design Card Games](https://www.trendhunter.com/trends/city-making-101.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Parametric Style Video Games](https://www.trendhunter.com/trends/reimagine-london.md) - [Free Urban Adventure Games](https://www.trendhunter.com/trends/urban-adventure-games.md) - [Kinetic Lighting Forms](https://www.trendhunter.com/trends/impulse-collection.md)