# Soft-Blur Priming Moisturizers MERIT's Great Skin Priming Moisturizer Hydrates and Preps Skin By Laura McQuarrie | Published 2024-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/great-skin-priming-moisturizer References: [instagram](https://www.instagram.com/p/C-adjj4JH7c/) & [newbeauty](https://www.newbeauty.com/new-beauty-products-august-2024/)  Beauty consumers desperately trying to make sense of the oversaturated skincare market were relieved with the launch of [MERIT's](https://www.trendhunter.com/trends/great-skin-moisturizer) Great Skin Instant Glow Serum, and those desiring simple, streamlined solutions will find similar support from the brand's upcoming Great Skin Priming Moisturizer. This priming moisturizer takes the form of a lightweight hydrator that provides a subtle blurring effect, plus the benefits of hard-working ingredients like low-molecular-weight peptides, spermidine and barrier polysaccharides. "Our cross-category appeal is indicative of the fundamental insight at the heart of the brand: beauty consumers are overwhelmed and are looking for effective products they can use for years to come," said CEO Philippe Pinatel, "Great Skin Priming Moisturizer’s multitasking benefits and efficacious formula are a direct response to that insight." Those looking to purchase the product can mark their calendars for August 22, when it will be available online at meritbeauty.com and at all [Sephora](https://www.trendhunter.com/trends/cloud-glow-priming-foam) retail locations and [sephora.com](https://www.trendhunter.com/trends/oliviaumma-sephora) across North America. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 83% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Streamlined Skincare Solutions:** The launch of multi-functional beauty products addresses the growing consumer demand for simplicity in their skincare routines. - **Hybrid Beauty Products:** Products that combine hydrating, priming, and blurring properties represent the increasing trend towards all-in-one skincare items. - **Ingredient-focused Formulations:** The use of advanced components like low-molecular-weight peptides and barrier polysaccharides highlights the trend towards scientifically-backed skincare solutions. ### Who This Affects Most - **Beauty and Personal Care:** This industry is ripe for innovations that focus on multifunctional products to simplify beauty routines. - **Cosmetics and Skincare:** There's a growing market for products combining makeup and skincare benefits, catering to consumers seeking efficiency. - **Health and Wellness:** Advanced ingredient integration in beauty products illustrates the convergence of skincare with overall health and wellness. ## Related on Trend Hunter - [Food Waste-Based Moisturizers](https://www.trendhunter.com/trends/great-skin-moisturizer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Bi-Phase Foaming Cleansers](https://www.trendhunter.com/trends/great-skin-double-cleanse.md) - [Functional Minimalist-Friendly Skincare](https://www.trendhunter.com/trends/refy.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Next-Generation Beauty Primers](https://www.trendhunter.com/trends/nextgeneration-beauty-primers.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md)