# Bi-Phase Foaming Cleansers MERIT Launches Streamlined Skincare with New Great Skin Double Cleanse By Georgia Wray Norsten | Published 2025-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/great-skin-double-cleanse References: [meritbeauty](https://www.meritbeauty.com/en-ca)  The 'Great Skin Double Cleanse' is [MERIT’s](https://www.trendhunter.com/trends/great-skin-priming-moisturizer) latest skincare innovation, offering a bi-phase face wash designed to simplify cleansing routines. Officially launching August 12 for, this multitasking cleanser [removes sunscreen and makeup](https://www.trendhunter.com/trends/skin-sync) while delivering gentle daily exfoliation in a [single step](https://www.trendhunter.com/trends/simple-solution) -- no second product required. True to MERIT’s minimalist philosophy, the formula unites a clear emollient phase that dissolves product buildup with an amber-toned active phase that cleanses and exfoliates. When shaken, the two layers merge into a silky foam that rinses clean, leaving skin feeling soft, hydrated, and never stripped. Perfect for low-maintenance routines and high-performance results, the Great Skin Double Cleanse helps users streamline their skincare without compromising efficacy or comfort. This launch strengthens MERIT’s brand identity as a go-to for clean, elevated essentials. By replacing the traditional two-step cleansing ritual with a single product, the brand taps into consumer demand for convenience and simplicity. Image Credit: MERIT ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 85% | Activity: 89% | Freshness: 46% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bi-phase Skincare Solutions:** Bi-phase skincare products are revolutionizing the beauty market by merging multiple skincare steps into one, offering consumers a simplified yet effective regimen. - **Streamlined Beauty Routines:** The demand for streamlined beauty routines is rising, as consumers seek products that offer convenience without sacrificing performance or quality. - **Multifunctional Beauty Products:** The emergence of multifunctional beauty products is reshaping the skincare industry, enabling brands to cater to busy consumers looking for all-in-one solutions. ### Where This Applies - **Skincare Industry:** The skincare industry is being reshaped by innovative cleansing technologies that merge steps, providing opportunities for brands to capture the minimalist beauty consumer. - **Beauty and Personal Care:** Beauty and personal care sectors are increasingly driven by the need for dual-purpose products that offer simplicity and efficiency in consumers' daily routines. - **Cosmetics and Toiletries:** The cosmetics and toiletries industry is witnessing a shift towards products that combine cleansing, exfoliating, and hydrating properties, meeting the growing consumer preference for low-maintenance yet potent solutions. ## Related on Trend Hunter - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Two-Step Facial Cleansers](https://www.trendhunter.com/trends/duocleanse.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Transformative Two-Step Cleansers](https://www.trendhunter.com/trends/daily-cleansing-protocol.md) - [Gentle Double Cleansing Skincare](https://www.trendhunter.com/trends/double-cleansing-1.md) - [Targeted Facial Cleansers](https://www.trendhunter.com/trends/cleanser-trio.md)