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# Guerrilla Street Shadows
Katie Sokoler's Playful Street Art Project

By TrendHead | Published 2009-05-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/great-shadow-guerillaism-street-project-from-katie-sokoler
References: [notcot.org](http://www.notcot.org/post/21339/) & [colormekatie.blogspot](http://colormekatie.blogspot.com/2009/04/shadow-project.html)

Ever wondered what your shadow gets up to when you are not looking? Brooklyn-based creative photographer Katie Sokoler makes fun and engaging street art projects like this one shown in the gallery above.

She and her fella Matty cut out life-sized figures of themselves, plastered them onto walls and city surfaces and then waited for the right moment for a passerby to be lined up with the shadow. The finished product is a gorgeous series of Shadow Pictures.

I love the balloon shadow girl. I hope my shadow is tap dancing behind my back!

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 75% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Interactive Street Art:** There is an opportunity for street artists to create more interactive and playful installations that engage with people passing by in unexpected ways.
- **Shadow Art:** Shadow art could become the next trend in contemporary art, attracting a younger audience through its playfulness and surprising element.
- **Augmented Reality Street Art:** Adding an augmented reality component to street art installations could create a new dimension of engagement with passersby and further blur the line between the physical and digital worlds.

### Who This Affects Most

- **Advertising:** Advertising agencies could collaborate with artists to create interactive street art campaigns that capture the attention of urban consumers.
- **Art Galleries:** Galleries could feature more playful and interactive artworks like shadow art to engage with younger audiences and attract new patrons.
- **Event Planning:** Event planners could incorporate shadow art installations to create immersive and memorable experiences for attendees, especially in outdoor or nighttime events.

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