# Sustainability-Targeted Grain Products These Great River Milling Products Come in Many Options By Michael Hemsworth | Published 2024-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/great-river-milling References: [storebrands](https://storebrands.com/enrich-foods-highlights-custom-capabilities-plma-show) & [columbiagrain](https://columbiagrain.com/)  Sustainability is in the spotlight with these [Great River Milling](https://www.trendhunter.com/trends/Great-Northern-Distillery) products that aim to deliver impressive flavor and versatility without losing sight of the environment. The products from Enrich Foods, the consumer product subbrand from [Columbia Grain International](https://www.trendhunter.com/trends/breakside-brewery-nature-calls), will be showcased at the 2024 PLMA Private Label Show to identify how the brand is making headway in product innovation. The products put sustainability in focus, while also identifying the benefits for consumer health with the Heart-Check certification from the [American Heart Association](https://www.trendhunter.com/trends/stellar-pretzel-thins). COO of Enrich Foods Bill Germano spoke on the Great River Milling products saying, "We provide retailers with premium quality nutritious options that consumers are increasingly searching for. And as always in a scale and value that supports American farmers who use sustainable growing practices and care for the land.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 50% | Activity: 78% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainable Food Products:** These products highlight the growing trend towards environmentally friendly food options that do not compromise on flavor or versatility. - **Certified Health Benefits:** The Heart-Check certification underscores a trend of consumer demand for health-conscious food products with verified benefits. - **Private Label Innovation:** Emerging trends show an increasing push for innovation in private label products, particularly those that meet sustainability and health criteria. ### Industries Being Reshaped - **Consumer Packaged Goods:** The rise in sustainability-targeted grain products is reshaping the consumer packaged goods industry by emphasizing eco-friendly practices and health benefits. - **Agriculture:** Sustainable growing practices are gaining traction in agriculture, showcasing a shift towards more environmentally responsible farming. - **Retail:** Retailers are experiencing a transformation with an increase in demand for premium, sustainable, and health-certified private label products. ## Related on Trend Hunter - [Specialty Flour Packaging Designs](https://www.trendhunter.com/trends/specialty-flour.md) - [Industrial Artisan Baking Products](https://www.trendhunter.com/trends/slow-milling-ingredients.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Gluten-Free Product Lines](https://www.trendhunter.com/trends/farmers-rice-cooperative.md) - [Regenerative Grain Cereals](https://www.trendhunter.com/trends/cascadian-farm-cereals.md) - [Gluten-Free Flour Products](https://www.trendhunter.com/trends/arva-flour-mills.md) - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [Nutritional Ancient Grain Brands](https://www.trendhunter.com/trends/brand-wheat.md) - [Nutrient-Packed Bakery Products](https://www.trendhunter.com/trends/functional-breads.md)