# Brewery-Created Mobile Games The Climb is the First Video Game from the Great Notion Brewery By Laura McQuarrie | Published 2021-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/great-notion References: [prnewswire](https://www.prnewswire.com/news-releases/game-on-great-notion-launches-first-video-game-expanded-shipping-and-delivery-301315415.html) & [greatnotion](https://greatnotion.com/) The Great Notion app is being updated with new interactive features, including gifting options, enhanced functionality, expanded delivery and shipping options and the [brewery's very first video game](https://www.trendhunter.com/trends/diner-tycoon). The lumberjack-themed game introduces players to Victoria Lane and has them climb trees and earn points in the process. These points can be used to not only advance levels but also access exclusive perks and rewards. As Great Notion is known for creating [beer products and packaging](https://www.trendhunter.com/trends/core-legends) that are [fun, like cotton candy-inspired beer](https://www.trendhunter.com/trends/wind-and-waves) and space-forest themed beer boxes, the mobile game helps to share a fun way to engage. As co-founder and CEO Paul Reiter sees it "Too often, beer can get boring or nerdy. We want to engage not just those beer aficionados but regular folks who want to be inspired and have fun. Especially after 2020 - we all need it!" ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 19% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Brewery-created Mobile Games:** Breweries are creating interactive ways to engage with customers through mobile games, which may open up opportunities for customized game development. - **Interactive Brewery Apps:** Breweries are expanding their mobile apps to include more interactive features like gifting options, exclusives perks and rewards, and personalized delivery options, which may spur innovation in app development. - **Non-traditional Marketing Strategies:** Breweries are using non-traditional marketing strategies like mobile games to increase brand awareness and customer engagement, which may open up opportunities for creative marketing and advertising innovations. ### Where This Applies - **Beverage Industry:** Breweries can use interactive mobile apps and games to increase brand visibility, drive customer engagement, and create new revenue streams, which may encourage beverage industry leaders to invest in mobile app development. - **Mobile Gaming Industry:** The expansion of non-traditional mobile games created by breweries may lead to increased competition within the mobile gaming industry and new partnerships with beverage companies and microbreweries. - **Software Development Industry:** The rise of interactive brewery apps and games may present new opportunities for software developers to create customized mobile apps, develop new features and functionalities, and explore new partnerships with breweries and beverage companies. ## Related on Trend Hunter - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md) - [Video Game-Branded Root Beers](https://www.trendhunter.com/trends/assassins-creed-shadows.md) - [Immersive Wine-Inspired Games](https://www.trendhunter.com/trends/chablis.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Casino-Themed Beers](https://www.trendhunter.com/trends/jackpot-juice-hazy-ipa.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md)