# Charitable Marathon Sponsorships The Great India Run's Apparel Needs Are Supported By Adidas By Rahul Kalvapalle | Published 2016-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/great-india-run References: [brandequity.economictimes.indiatimes](http://brandequity.economictimes.indiatimes.com/news/marketing/multi-city-the-great-india-run-gets-rs-15-crore-in-sponsorship/53203124) & [thegreatindiarun](http://thegreatindiarun.com/) [Adidas](https://www.trendhunter.com/trends/indian-shopping-app) is choosing to support the charitable Great India Run marathon by offering apparel to runners and participants who will be looking to both test themselves physically and also have a positive impact on their communities. The multi-city marathon seems to raise money and awareness for a range of promotional and charitable initiatives. Taking place over a period of three weeks, the event features hundreds of runners although 15 of them are signed up to run the entire distance of 1,480 km. This sort of athletic feat requires the [best quality apparel](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo), which is why Adidas has pledged its support by donating shirts and apparel to the runners. By donating sporting apparel to [charitable marathon participants](https://www.trendhunter.com/trends/radox-and-the-tcs-london-marathon), Adidas is set to have a positive impact in India whilst also enhancing its brand visibility. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Charitable Marathon Market Growth:** Charitable marathons are gaining popularity around the world as they contribute to a social cause and people are keen on participating in them. More brands could partner with such events to increase their visibility and reach. - **Athletic Apparel Donations:** More athletic apparel brands could donate apparel to charitable marathon events or participants to increase their popularity and enhance their brand visibility. - **Virtual Marathon Platforms:** With the ongoing COVID-19 pandemic, virtual marathon platforms are on the rise. Brands that support such virtual events and donate to social causes have a higher chance of success in their marketing efforts. ### Industries Being Reshaped - **Sporting Goods Industry:** The sporting goods industry can benefit by supporting charitable marathons similar to Adidas and donating athletic apparel to promote their brands and increase market visibility. - **Non-profit Industry:** Charitable marathons have become more widespread resulting in non-profit organizations expanding their reach and tapping into corporate CSR initiatives which can boost fundraising efforts. - **Retail Industry:** Retail industry players could sponsor such events, tap into their target audience, donate products, and drive brand awareness by promoting their involvement. ## Related on Trend Hunter - [Co-Branded Marathon Series](https://www.trendhunter.com/trends/marathon-series.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Banana Brand Marathon Sponsorships](https://www.trendhunter.com/trends/official-banana.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [Audio Brand-Sponsored Marathons](https://www.trendhunter.com/trends/new-york-city-marathon.md) - [Marathon-Backing Smoothie Brands](https://www.trendhunter.com/trends/smoothie-king1.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Compression-Focused Running Partnerships](https://www.trendhunter.com/trends/motiv-sports.md)