# Inspiration-Igniting Handbook Idea Work Provides Insight into the Creative Process By Tia Clarke | Published 2013-02-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/great-ideas-book References: [behance.net](http://www.behance.net/gallery/IDEA-WORK/6494255) Ever wondered where your next creative idea might come from? ‘Idea Work’ may help to point you in the right direction. Taking its cues from a four-year research project, this [great ideas book](https://www.trendhunter.com/trends/business-ideas-database) gives readers an exclusive insight into some of Norway’s most well-known companies and how they come up with new ideas. Idea book also serves to draw comparisons between a lot of the companies featured and the creative processes they employ in projects like designing the 9/11 memorial in New York. The book is the result of a joint venture by [Snøhetta Design](https://www.trendhunter.com/trends/theodore-roosevelt-presidential) company and Kristian Allen Larsen. The book is designed in a striking format intended to mimic the look of [Post-It notes](https://www.trendhunter.com/trends/thinkpost). Idea Work is a must have for any young creatives who need to stay on the cutting edge. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Creative Process Insights:** Idea Work offers insights into the creative processes and ideation methodologies of successful companies. - **Innovation Inspiration Handbook:** Idea Work serves as an inspiration and ideation handbook for young creatives looking to stay on the cutting edge. - **Design Thinking Guide:** Idea work can serve as a guide for individuals and companies looking to employ design thinking principles in their creative processes. ### Sectors Adopting This - **Design Industry:** Design companies and professionals may use Idea Work as a resource for creative inspiration and ideation methodologies. - **Advertising Industry:** Advertising agencies can benefit from Idea Work's insights into the creative processes of successful companies to improve their campaigns. - **Tech Industry:** Tech companies and startups can employ design thinking principles learned from Idea Work to foster innovation and improve their product development processes. ## Related on Trend Hunter - [Idea Discovery Tools](https://www.trendhunter.com/trends/ideai.md) - [Idea Generation Tools](https://www.trendhunter.com/trends/one-million-ideas.md) - [Idea Management Systems](https://www.trendhunter.com/trends/ideahole.md) - [Brainstorming Business Idea Tools](https://www.trendhunter.com/trends/ideamate.md) - [Online Idea-Sharing Platforms](https://www.trendhunter.com/trends/oasis-of-ideas.md) - [Idea Management Apps](https://www.trendhunter.com/trends/sliiidea.md) - [AI Business Book Ideas](https://www.trendhunter.com/trends/first-book-ai1.md) - [Historical Humankind Coffee Books](https://www.trendhunter.com/trends/the-book.md) - [Product Design Guides](https://www.trendhunter.com/trends/the-product-design-book.md)