# Bauhaus-Honoring Timepieces Great George Watches Pay Homage to the Big Apple and in a Chic Way By Michael Hemsworth | Published 2015-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/great-george-watches References: [uncrate](http://uncrate.com/stuff/great-george-watches/) & [kickstarter](https://www.kickstarter.com/projects/185787198/great-george-a-new-york-city-watch-company?ref=uncrate) Take one look at the watch market and you'll distinctly notice the overarching spherical theme that's present throughout, but Great George Watches takes a different approach by embracing the [square aesthetic](https://www.trendhunter.com/trends/geneva-time-only). Named after a neighborhood in New York that's located within the Broadway area where the brand's design studio is located, Great George Watches are inspired by the [Bauhaus](https://www.trendhunter.com/trends/botta-watches) era and exude an understated refinement that's a touch retro, a touch modern and effortlessly NYC in style. Coming in a variety of different shades and crafted with luxe materials, Great George Watches feature a case that measures 34mm across that's made using stainless steel for durability. [Interchangeable straps](https://www.trendhunter.com/trends/nivada-grenchen-timepieces) and nine color options to choose from make the Great George Watches a winner for those who like to switch up their style on the regular. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Square Aesthetic:** The trend towards embracing a square aesthetic in watch design presents an opportunity for disruption and differentiation in the watch market. - **Bauhaus-inspired Design:** The trend towards Bauhaus-inspired design elements presents an opportunity for disruption in the luxury watch market by creating a unique and distinctive style. - **Interchangeable Straps:** The trend towards interchangeable straps in watch design presents an opportunity for disruption in the watch accessories market by creating customizable options for customers. ### Industries Being Reshaped - **Watch Design:** The watch design industry can take advantage of the opportunity to disrupt the market by embracing the square aesthetic and incorporating Bauhaus-inspired design elements. - **Luxury Watches:** Luxury watch manufacturers can differentiate themselves by incorporating unique Bauhaus-inspired design elements and offering interchangeable straps to appeal to a wider range of customers. - **Watch Accessories:** The watch accessories industry has the opportunity to disrupt the market by offering interchangeable watch straps that appeal to customers looking for customizable options to suit different styles and occasions. ## Related on Trend Hunter - [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md) - [Minimalist Bauhaus-Inspired Timepieces](https://www.trendhunter.com/trends/botta-watches.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Artistic NYC Watch Collections](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Chic Champagne-Hued Timepieces](https://www.trendhunter.com/trends/the-nomos-club-sport-neomatik-worldtimer.md) - [Cushion-Cased Wristwatches](https://www.trendhunter.com/trends/geneva-time-only.md)