# Cheeky Summer Product Lines Great Jones Has Introduced the Great Float and the Great Tote By Kalin Ned | Published 2024-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/great-float References: [greatjonesgoods](https://greatjonesgoods.com/products/great-float)  Modern kitchenware brand Great Jones has introduced two new products designed to enhance summer enjoyment — the Great Float and the Great Tote. The Great Float is a large, pool-friendly inflatable featuring the brand’s signature Broccoli color and an oversized handle for easy maneuvering. Measuring six feet in length, it offers ample space for relaxation. The Great Float is intended for use in various water settings such as pools and beaches. It may appeal to consumers seeking comfort and style during summer activities. The Great Tote is a spacious cotton bag designed to carry summer essentials like towels, food, and beverages. It is large enough to accommodate items such as two towels, a sandwich, drinks, sunscreen, and a book, making it suitable for trips to the beach or other outdoor gatherings. Image Credit: Great Jones ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 76% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-functional Pool Accessories:** Great Jones' Great Float combines comfort, style, and utility, offering a roomy and maneuverable pool companion in trendy colors. - **Stylish Summer Totes:** The Great Tote provides a fashionable and practical solution for transporting summer necessities, integrating spacious design with aesthetic appeal. - **Seasonal Product Diversification:** By introducing products tailored for summer activities, Great Jones showcases strategic expansion into seasonal lifestyle enhancements. ### Who This Affects Most - **Outdoor Recreation Gear:** The Great Float highlights an opportunity within the outdoor recreation industry to innovate with stylish, functional water accessories. - **Fashion Bags and Accessories:** The Great Tote exemplifies potential growth in the fashion accessories sector by blending practical summer utility with trend-conscious design. - **Seasonal Retail Market:** Great Jones' new summer products underscore the market potential for seasonal items that meet consumer demand for both convenience and aesthetic appeal. ## Related on Trend Hunter - [Limited Peach-Tonal Summer Totes](https://www.trendhunter.com/trends/peach-tote-bag.md) - [Summertime Cafe Pool Floaties](https://www.trendhunter.com/trends/tim-hortons-promotional-products.md) - [Floating Cabana Bars](https://www.trendhunter.com/trends/floating-cabana-bar.md) - [High-End Pool Float Ranges](https://www.trendhunter.com/trends/ranch-pools.md) - [Vibrant Seltzer-Backed Floaties](https://www.trendhunter.com/trends/truly-x-minnidip.md) - [Colorful Elevated Glassware Lines](https://www.trendhunter.com/trends/elevated-glassware.md) - [Co-Branded Americana Floaties](https://www.trendhunter.com/trends/funboy-x-aviator-nation-collection.md) - [Snack-Inspired Pool Packs](https://www.trendhunter.com/trends/garden-veggie-splash-pack.md) - [Whimsical Cookware Collections](https://www.trendhunter.com/trends/whimsical-cookware.md)