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# Witchy Violet-Haired Lookbooks
The Great Depression Autumn/Winter Collection is Seance-Chic

By Jana Pijak | Published 2012-04-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/great-depression-autumn-winter-2012
References: [lookk](http://www.lookk.com/leila-shams/great-depression) & [lookk](http://www.lookk.com/leila-shams/about)

The Great Depression Autumn/Winter 2012 lookbook shines a spotlight on witchy womenswear selects. This ornately edgy collection features an abundance of textures and visually interesting design details.

Designed by Brooklyn-based Leila Shams, this creative collection is made for someone who is the life of the party. Fearlessly fierce, this [womenswear line](https://www.trendhunter.com/trends/artless-forevers-fall-25) aims to reinvent modern dressing, creating a collection for the woman aiming to get noticed.

From body-hugging frocks and [decorative embellishments](https://www.trendhunter.com/trends/vintageinspired-jewelry) to over-sized ensembles, this [witchy lookbook](https://www.trendhunter.com/trends/witches-delight) shines a spotlight on distinctive looks and the season's hottest hair trend. The Great Depression Autumn/Winter 2012 advertorial features a darkly violet palette along with matching colored tresses that give this fashion spread mystery paired with feminine allure.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 80% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Seance-chic Fashion:** Fashion brands can experiment with seance-chic styles by adding unique textures and edgy design details to create collections that are perfect for a night out.
- **Violet Hairstyle Trend:** Beauty brands can take inspiration from the violet hair trend and create unique colored hair products to cater to a growing consumer base.
- **Witchy Lookbooks:** Fashion brands can experiment with witchy and mystical looks in their lookbooks to create visually interesting spreads that appeal to the ever-growing alternative fashion market.

### Where This Applies

- **Fashion:** The fashion industry has an opportunity to explore unique textures and edgy design details to create seance-chic styles that cater to a growing consumer base.
- **Beauty:** The beauty industry can create unique colored hair products to cater to a growing consumer base inspired by the violet hair trend.
- **Editorial and Advertising:** Editorial and advertising industries have an opportunity to create visually interesting witchy and mystical lookbooks that appeal to the ever-growing alternative fashion market.

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