# iPods for Aids Oprah and Bono Push Products for Charity By Greg Ponesse | Published 2006-10-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/great-cause-and-great-pr-bono-oprah-promote-new-ipod-to-fight-aids References: [cnn](http://www.cnn.com/2006/TECH/ptech/10/13/winfrey.bono.nano.ap/index.html) This charity could not be for a better cause and it is being sponsored by [Apple](https://www.trendhunter.com/trends/red-nose) and famous stars such as Bono and Oprah. **Implications** - Both Oprah Winfrey and Bono took to the streets of Chicago, USA, to promote new Product Red items; from [clothing and accessories](https://www.trendhunter.com/trends/hats-for-hope-movement) to gadgets and gizmos. One of the Product Red items featured was the special-edition [iPod](https://www.trendhunter.com/trends/nothing-npod) that will donate money to The Global Fund which is a charity that helps to fight AIDS, tuberculosis and malaria in Africa. Getting a new gadget or clothing item and supporting a charity at the same time may make you feel like shopping for these sorts of items all the time! ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 77% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Product Red Charity:** Opportunities for businesses to partner with charities and offer specially designed products that donate a portion of proceeds to a cause. - **Gadget for Good:** Disruptive innovation opportunity to create special-edition gadgets that support charities and raise awareness for social causes. - **Conscious Consumerism:** Growing trend of consumers seeking products that not only fulfill their needs but also contribute to a social or environmental cause. ### Industries Being Reshaped - **Consumer Electronics:** Opportunities for consumer electronics companies to create special-edition products that support charities and appeal to conscious consumers. - **Fashion:** Fashion brands can collaborate with charities to design clothing and accessories that raise funds and promote social causes. - **Healthcare:** Healthcare companies can explore partnerships with charities to develop innovative solutions that fight against diseases and improve global health outcomes. ## Related on Trend Hunter - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Honeycomb Paper Charitable Designs](https://www.trendhunter.com/trends/red-nose.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md) - [Accelerated Hiv Care Innovations](https://www.trendhunter.com/trends/hiv-care-innovation.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md)