# Month-Long Sales Competition Bazooka Brands® Teases The Great Candy Battle: MomTok Edition By Kalin Ned | Published 2026-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/great-candy-battle References: [prnewswire](https://www.prnewswire.com/news-releases/bazooka-brands-launches-the-great-candy-battle-momtok-edition-pitting-creators-jessi-draper-and-mayci-neeley-against-each-other-in-a-month-long-sales-showdown-302842357.html) [Bazooka Brands®](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween) has introduced 'The Great Candy Battle: MomTok Edition' — a month-long promotional campaign launching in August 2026 that pits reality television personalities Jessi Draper and Mayci Neeley against each other in a sales competition for the company's iconic confections. The initiative divides the brand's portfolio into two teams, with Jessi representing Ring Pop® and Push Pop®, while Mayci fronts the campaign for [Juicy Drop®](https://www.trendhunter.com/trends/gummy-mystery-cube) and Baby Bottle Pop®. The creator who generates the higher sales lift for their assigned products will secure a charitable donation in their name, though the company has committed to contributing to both chosen organizations regardless of the final outcome. 'The Great Candy Battle: MomTok Edition' unfolds as a live content series across social media platforms, with the creators campaigning at various New York City landmarks, including a Times Square showdown, a subway activation featuring the Push Pop mascot, and a nightlife-inspired [Baby Bottle Pop Service](https://www.trendhunter.com/trends/baby-bottle-pop-twisters) experience at Union Square. Image Credit: Bazooka Brands® ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 72% | Activity: 73% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creator-led Sales Battles:** Competitive influencer campaigns can turn product promotion into measurable entertainment, opening space for brands to tie social engagement directly to retail sales lift. - **Philanthropic Brand Rivalries:** Charitable stakes add emotional resonance to commercial contests, creating opportunities for purpose-driven marketing that rewards participation beyond purchase behavior. - **Landmark-based Social Activations:** Urban pop-ups at recognizable locations transform cities into content stages, giving consumer brands new ways to merge experiential marketing with shareable live storytelling. ### Where This Applies - **Confectionery:** Candy brands can refresh legacy products through personality-driven campaigns that repackage nostalgia as interactive, creator-powered commerce. - **Social Media Marketing:** Platform-native live content formats are expanding promotional playbooks by blending influencer fandom, real-time updates, and trackable conversion mechanics. - **Experiential Advertising:** Public activations featuring mascots, themed service moments, and creator appearances create immersive brand encounters designed for both physical attendance and digital amplification. ## Related on Trend Hunter - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Customizable Triple-Texture Candies](https://www.trendhunter.com/trends/gummi-popz.md) - [3D Animal Gummies](https://www.trendhunter.com/trends/gummy-mystery-cube.md) - [Exploded Chocolate Candies](https://www.trendhunter.com/trends/mms-popd.md) - [Nostalgic Candy Beverages](https://www.trendhunter.com/trends/bubblicious.md) - [Blind Box Easter Treats](https://www.trendhunter.com/trends/sophiepops-gumdrops-easter-products.md) - [Celebratory Americana Candies](https://www.trendhunter.com/trends/ring-pop-red-white-blue.md) - [Health-Boosted Candies](https://www.trendhunter.com/trends/adulthood-survival-collection.md) - [Ice Pop Popularity Campaigns](https://www.trendhunter.com/trends/popsicle-flavor-feud.md)