# Gin-Buying Services The Great British Exchange Has Launched a New Service to Showcase Unknown Gins By Justin Lam | Published 2018-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/great-british-exchange References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/04/gin-buying-service-launches-for-uk-retail-and-hospitality-buyers/) & [hospitalityandcateringnews](https://www.hospitalityandcateringnews.com/2018/04/british-gin-buying-service-launches-retailers/) UK-based trade supplier, the [Great British Exchange](https://www.trendhunter.com/trends/asplash), has recently launched a gin-buying service for retailers and hospitality buyers. This new service distinguishes itself from other buying initiatives as it focuses primarily on smaller up and coming UK-based gin makers. The service is primarily focused on stores, bars and restaurants, with the hope of revealing these gin expressions to a wider market and expanding the capabilities of smaller distilleries. The Great British Exchange is currently stocking its service with brands including Slingsby, Mason’s Yorkshire Gin, [Unicorn Tears](https://www.trendhunter.com/trends/unicorn-crispy-bar), Trevethan, The Lakes Distillery, [Black Shuck](https://www.trendhunter.com/trends/all-black-everything-preworkout) and Forest Gin. Each of these gins are part of a massive increase of gin distilleries in the UK that the Great British Exchange hopes to shine a light on. To entice buyers the service will be showcasing some of these gins in a tour and will be hosting tasting events for buyers to experience each expression. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Small-batch Gin:** The trend towards small-batch gin is creating an opportunity for retailers to offer unique and unknown gin brands. - **Experiential Retail:** The rise of tastings and tours is creating an opportunity for retailers to offer more experiential shopping experiences to customers. - **Localism:** The emphasis on showcasing UK-based gin makers highlights the trend towards supporting local businesses and products. ### Sectors Adopting This - **Retail:** Retailers have an opportunity to differentiate themselves by offering a curated selection of small-batch gin brands. - **Hospitality:** Bars and restaurants can capitalize on the trend towards localism and offer unique gin brands to their customers. - **Distilleries:** Smaller gin distilleries have an opportunity to expand their market by partnering with retailers and showcasing their products at tastings and tours. ## Related on Trend Hunter - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Ancient Grain Japanese Gins](https://www.trendhunter.com/trends/ukiyo-gin.md) - [Consultancy Firm-Supported Gin Expansions](https://www.trendhunter.com/trends/james-gin.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md) - [Supermarket Gin Clubs](https://www.trendhunter.com/trends/gin-club.md) - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md) - [Travel-Inspired Gin Spirits](https://www.trendhunter.com/trends/oriental-spiced-gin.md) - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md)