# Collaborative British Cookbooks 'The Great British Chefs Cookbook' Features Over 100 Recipes By Ell Smith | Published 2017-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/great-british-chefs-cookbook References: [kickstarter](https://www.kickstarter.com/projects/gbchefs/the-great-british-chefs-cookbook?ref=home_popular) & [greatbritishchefs](http://www.greatbritishchefs.com/) [British cooking shows](https://www.trendhunter.com/trends/yes-chef-meal-kit) have grown in popularity over the past few years, prompting a group of [famous chefs](https://www.trendhunter.com/trends/celebrity-experiences) to come together to offer seasoned and novice cooks a collection of in-demand recipes in 'The Great British Chefs Cookbook.' The compilation of food concoctions features the work of famed chefs such as Marcus Wareing, Nathan Outlaw, Martin Wishart, Michael Caines, Simon Rogan, Tom Aikens, Nuno Mendes and Francesco Mazzei. More than just recipes, this cookbook offers readers an in-depth look into the world of a chef, through photo stories, articles and [countless how-to guides](https://www.trendhunter.com/trends/ive-been-cooking). In an attempt to deviate from the stereotype that British cooking is full of bland ingredients and unhealthy flavor combinations, this cookbook serves as a prime example of the diversity and culture that's prevalent within Western European cooking. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **British Cooking Shows:** Opportunity for collaborative cookbooks featuring renowned chefs and their in-demand recipes. - **Food Concoctions:** Opportunity to create cookbooks that offer more than just recipes, such as photo stories, articles, and how-to guides. - **Diversity in British Cooking:** Opportunity to showcase the diversity and culture of Western European cooking through cookbooks. ### Who This Affects Most - **Publishing Industry:** Opportunity for publishers to release collaborative cookbooks by famous chefs. - **Hospitality Industry:** Opportunity for hotels and restaurants to offer cookbooks that share insights into the world of a chef. - **Culinary Education Industry:** Opportunity to create cookbooks that provide educational content alongside recipes, targeting novice cooks. ## Related on Trend Hunter - [Branded Tea-Themed Cookbooks](https://www.trendhunter.com/trends/brew-bake-sip-savour-cookbook.md) - [History-Centric Recipe Cookbooks](https://www.trendhunter.com/trends/tasting-history-cookbook.md) - [Branded Pickle-Centric Cookbooks](https://www.trendhunter.com/trends/grillos-presents-pickled-fresh.md) - [One-Star Cookbooks](https://www.trendhunter.com/trends/one-star-cookbook.md) - [Student-Friendly Digital Cookbooks](https://www.trendhunter.com/trends/cookin-somethin-for-college.md) - [Taiwanese-Inspired Restaurant Cookbooks](https://www.trendhunter.com/trends/bao.md) - [Chef-Crafted Meal Kits](https://www.trendhunter.com/trends/home-chef-x-gordon-ramsay.md) - [Amalgamated Cookbook Directories](https://www.trendhunter.com/trends/cook-book-love.md) - [Whimsical World-Inspired Cookbooks](https://www.trendhunter.com/trends/wizarding-world-cookbook.md)