# Millennial-Targeting News Sites Great Big Story Delivers Digestible, Shareable News Content By Charlotte Joyce Kidd | Published 2015-10-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/great-big-story References: [fastcompany](http://www.fastcompany.com/3051812/cnn-launches-great-big-story-its-answer-to-vice-and-buzzfeed) & [greatbigstory](http://www.greatbigstory.com/) Great Big Story could possibly become the greatest source for news for young, curious people, using alluring headlines, captivating images and lots of video to deliver [serious news](https://www.trendhunter.com/trends/newsbang) that explores angles that larger outlets ignore. Great Big Story is actually backed by [CNN](https://www.trendhunter.com/trends/newsreading-app). This fact seems surprising at first, but in fact, makes perfect sense for the mega-media player. CNN wants a way to market to millennials, but it doesn't want to compromise its identity as a serious, conventional purveyor of news. Great Big Story positions itself as a competitor to [Buzzfeed](https://www.trendhunter.com/trends/bf-island) and Vice, covering topics that are important to millennials with a journalistic eye, while aiming to entertain and garner social media attention as well. Its ads cheekily point out its competitors' already-established reputations with slogans like "Say goodbye to lists of grilled cheese sandwiches that look like U.S. presidents." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Millennial-targeting News Sites:** The rise of news sites targeting young, curious readers could lead to improved news coverage for ignored angles and untold stories - **Video-first News Delivery:** News organizations that prioritize video content could meet the demand of younger generations for engaging, shareable news - **Social Media-driven News Consumption:** News sites that prioritize social media sharing could gain wider reach and engagement with millennial audiences ### Sectors Adopting This - **Media and Publishing:** Traditional news outlets and new startups could invest in creating innovative news sites that cater to millennial interests - **Social Media Platforms:** Social media companies could partner with news sites to create content that is specifically designed for social media sharing - **Advertising and Marketing:** Brands could partner with millennial-targeting news sites to engage with younger audiences through native advertising and sponsored content ## Related on Trend Hunter - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Fun-Centered Social Platforms](https://www.trendhunter.com/trends/buzzfeed-island.md) - [Visually Immersive Global News](https://www.trendhunter.com/trends/newsflask.md) - [Content Creator News Sources](https://www.trendhunter.com/trends/creative-brew.md) - [Interactive News Platforms](https://www.trendhunter.com/trends/newsflask1.md) - [Bite-Sized Gen Z News](https://www.trendhunter.com/trends/matatoday.md) - [Entertaining Business News Magazines](https://www.trendhunter.com/trends/business-for-you-magazine.md) - [Personalized Newsletter Briefings](https://www.trendhunter.com/trends/personalized-newsletter.md) - [Gen Z Media Agencies](https://www.trendhunter.com/trends/72andsunny.md)