# Cord-Gobbling Balls The Great Balls of Wire Tames Tech Cords by Swallowing Them Up By Meghan Young | Published 2011-08-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/great-balls-of-wire References: [fastcodesign](http://www.fastcodesign.com/1664648/wanted-a-simple-accessory-that-swallows-up-excess-cords) & [finnishdesignshop.us](http://www.finnishdesignshop.us/decoration-storage-c-21_806.html) Until cords are banned for technology, tech accessories like the Great Balls of Wire will continue to be needed in offices and households around the world. This particular creation joins a growing roster of [cord tamers](https://www.trendhunter.com/trends/cable-managements), yet it is perhaps one of the more cleaner and cuter designs out there. Conceived by Danish designer Søren Refsgaard, the Great Balls of Wire offers a simple solution to [messy cords](https://www.trendhunter.com/trends/the-magcable). A little bigger than a [tennis ball](https://www.trendhunter.com/trends/wilson-and-apple) (which served as the first prototype), these balls can gobble up to five feet of wire through a strategic slit. According to Refsgaard, the Great Balls of Wire takes on a "round shape because it fits almost all interior surroundings -- both lying on the floor and hanging from a table lamp on a shelf.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Cord-taming Accessories:** Increased demand for innovative and aesthetically pleasing cord tamers creates opportunities for new product designs. - **Wire Organization Solutions:** There is a growing need for clever wire management solutions in both households and offices, which presents an opportunity for companies to create unique and effective products. - **Interior-friendly Cord Storage:** As consumers prioritize aesthetic appeal in their living spaces, there is potential for companies to create cord-management products that blend seamlessly into interior decor. ### Sectors Adopting This - **Consumer Electronics:** As technology continues to flood the market, there is a growing demand for products that can manage the associated cords and wires, providing opportunities for companies to innovate and meet consumer needs. - **Home Decor:** Incorporating cord-management solutions into home decor products presents opportunities for companies to stand out in an ever-competitive market by creating functional and aesthetically pleasing designs. - **Office Supplies:** Cord-management solutions for the office provide opportunities for companies to create innovative and effective products that improve workspaces and increase productivity. ## Related on Trend Hunter - [All-in-One Desk Organizers](https://www.trendhunter.com/trends/cord-1.md) - [Phone Charger Wire Organizers](https://www.trendhunter.com/trends/co-cable-organizer.md) - [Snapping Cable Management Devices](https://www.trendhunter.com/trends/wirestax.md) - [Modular Cable Organizer Sets](https://www.trendhunter.com/trends/cords.md) - [Sleek Charging Cable Wraps](https://www.trendhunter.com/trends/taim.md) - [Natural Rock-Imitating Extension Cords](https://www.trendhunter.com/trends/power-gem.md) - [Multipurpose Magnetic Cables](https://www.trendhunter.com/trends/supercalla-cable.md) - [PC Gamer Mouse Accessories](https://www.trendhunter.com/trends/mouse-cord-bungee.md) - [Magnetic Cord Holders](https://www.trendhunter.com/trends/cord-mate.md)