# Primate Rehab The Great Ape Project Gives Chimps a Fresh Start By Christina Butty | Published 2009-05-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/great-ape-project References: [news.nationalgeographic](http://news.nationalgeographic.com/news/2009/05/090512-chimp-video-ap.html) & [greatapeproject.org](http://www.greatapeproject.org/) It turns out that rehab is not for celebrities anymore: ‘Monkey rehab’ is the playful way that many describe the work of the ‘Great Ape Project.’ Located in Brazil, the Great Ape Project rescues [non-human great apes](https://www.trendhunter.com/trends/return-of-the-cheetah) like chimpanzees, gorillas, orangotans, and bonobos from [dangerous and abusive zoos](https://www.trendhunter.com/trends/animal-surgical-center), research labs, homes, and circuses. The Great Ape Project offers animals a sanctuary and a second chance. View the pictures above to see some of the clientele, and check out another video on the Great Ape Project [here](http://news.nationalgeographic.com/news/2009/05/090512-chimp-video-ap.html). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 13% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Primate Rehabilitation:** Disruptive innovation opportunity: The development of advanced and specialized rehabilitation techniques for non-human great apes can improve their physical and mental well-being. - **Rescue and Sanctuary Programs:** Disruptive innovation opportunity: Creating more rescue and sanctuary programs for non-human great apes can ensure their safety and provide them with a second chance at life. - **Ethical Treatment of Animals:** Disruptive innovation opportunity: Advancing awareness and promoting ethical treatment of non-human great apes in various industries can lead to improved standards and protection for these animals. ### Industries Being Reshaped - **Zoos and Wildlife Parks:** Disruptive innovation opportunity: Zoos and wildlife parks can implement more spacious and interactive enclosures for non-human great apes, simulating their natural habitat. - **Animal Welfare Organizations:** Disruptive innovation opportunity: Animal welfare organizations can collaborate with research institutions and governments to develop stricter regulations and guidelines for the protection and rehabilitation of non-human great apes. - **Entertainment and Tourism Industry:** Disruptive innovation opportunity: The entertainment and tourism industry can explore alternative forms of animal interaction, such as educational experiences and virtual reality, to reduce the demand for non-human great apes in circuses and entertainment shows. ## Related on Trend Hunter - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Interactive Transparency Tracking Tools](https://www.trendhunter.com/trends/transparency-tracking-tool.md) - [Canine Rehab Exoskeletons](https://www.trendhunter.com/trends/pet-power-assistive.md) - [Gamified Rehabilitation Systems](https://www.trendhunter.com/trends/gamified-rehabilitation-system.md) - [Dolphin Conservation Initiatives](https://www.trendhunter.com/trends/dolphin-conservation.md) - [Bionic Panda Cubs](https://www.trendhunter.com/trends/anan-bionic-panda-cub.md) - [At-Home Rehab Robotics](https://www.trendhunter.com/trends/reemo-home-robotic-arm.md) - [Nature-Supporting Metaverse Games](https://www.trendhunter.com/trends/untamed-metaverse.md) - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md)