# Art From Burger Grease Arby's Ad is a Gross Twist On a Da Vinci Oil Painting By Vincent Salera | Published 2009-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grease-loving-art-burgergreaseartcom-uses-greasy-burgers-to-paint-mona-lisa References: [adgabber](http://www.adgabber.com/video/arbys-makes-greasestained) & [burgergreaseart](http://burgergreaseart.com/) This [Burger Grease](https://www.trendhunter.com/trends/ailloween) Art campaign has a man using the grease from Arby’s competitor’s burgers to create a giant reproduction of Da Vinci’s "Mona Lisa." Although watching this video can be difficult, especially after a large greasy meal, I must admit that the man is very talented in reproducing Da Vinci’s masterpiece. **Implications** - Calories and the control of cholesterol can be a touchy subject for many consumers; however, this [Arby's](https://www.trendhunter.com/trends/thighsman-award) ad approaches the issue in a way that is easily accepted by a wide audience. Incorporating [iconic imagery](https://www.trendhunter.com/trends/museum-campaign) and a more lighthearted note to the issue while still bringing it to light as a downfall of competitors is a difficult task that Arby's has seemed to conquer. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 24% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Grease Art:** The use of unconventional materials and media in creating art is becoming increasingly popular, presenting an opportunity for artists to expand their creativity and offerings. - **Humorous Advertising:** Humorous and playful advertising campaigns can help companies to approach more serious issues in a way that is easier for audiences to accept and engage with. - **Awareness Through Parody:** Creating parody pieces of iconic works of art can effectively bring attention to important issues, potentially creating opportunities for companies looking to raise awareness. ### Where This Applies - **Fast Food:** Fast food companies can leverage unusual materials or humorous campaigns, such as this one, to generate brand awareness and stand out in a crowded market. - **Art:** Artists exploring new materials can find innovative ways to create unique works that appeal to an increasingly diverse market. - **Advertising:** Advertising agencies can help companies to create playful campaigns that approach delicate subjects in an engaging and memorable way. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Slow-Roasted Beef Sandwich Ads](https://www.trendhunter.com/trends/italian-beef-dip.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md)