# Retrospective Magazine Exhibits Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015 By Rebecca Byers | Published 2015-10-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/grazia References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-grazia-unveils-tenth-anniversary-exhibition/brands/article/1335338) In order to celebrate its 10th [anniversary](https://www.trendhunter.com/trends/tiptoe-10-years), British gossip magazine Grazia held an exhibition earlier this year at the [Getty Images Gallery](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty) in London. Spanning three weeks, the exhibition highlighted fashion innovations over the last decade and featured digital components, making it entirely interactive. Sponsored by [Topshop’s](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) Newgen campaign, the #Grazia10 experience asked patrons to vote for their favorite British designer of the decade. The exhibition at the Getty Images Gallery also played host to a series of ticketed talks with esteemed speakers covering a range of topics designed to appeal to the forward-thinking woman. The immersive exhibition also features a wall of clippings from the publication's decade-long history and at one point asks patrons to vote on their favorite outfit of the decade. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Fashion Innovations:** The exhibition highlighted fashion innovations over the last decade, presenting opportunities for disruptive innovation in the fashion industry. - **Interactive Experiences:** The use of digital components in the exhibition made it entirely interactive, suggesting opportunities for disruptive innovation in the event and experiential marketing industry. - **Audience Engagement:** The exhibition encouraged audience participation through voting for favorite British designer and favorite outfit of the decade, indicating opportunities for disruptive innovation in audience engagement strategies. ### Where This Applies - **Fashion Industry:** The exhibition showcased fashion innovations, presenting potential disruptive innovation opportunities for businesses in the fashion industry. - **Event and Experiential Marketing Industry:** The use of digital components to create an interactive exhibition suggests disruptive innovation opportunities for businesses in the event and experiential marketing industry. - **Media and Publishing Industry:** The retrospective exhibition of Grazia's decade-long history indicates potential disruptive innovation opportunities for businesses in the media and publishing industry. ## Related on Trend Hunter - [Celebratory Anniversary Exhibitions](https://www.trendhunter.com/trends/kway-exhibition.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md) - [Anniversary Design Shows](https://www.trendhunter.com/trends/tiptoe-10-years.md) - [Retrospective Travel Accessories Exhibit](https://www.trendhunter.com/trends/travel-accessories-exhibit.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md)