# Modern Evening Dress Editorials The Grazia UK March 2014 Photoshoot Stars Henrietta Hellberg By Meghan Young | Published 2014-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grazia-uk-march-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/henrietta-hellberg-gets-grand-grazia-uk-nikolay-biryukov/) & [graziadaily](http://www.graziadaily.co.uk) The looks featured throughout the Grazia UK March 2014 editorial concentrates on modern evening gowns. Although it is not everyday that a woman has a formal affair to go to, in the event that one does arise, this photoshoot will have women covered. From monochromatic ball gowns to sheer lacy numbers, the looks may range in raciness, but they are all extremely elegant. The Grazia UK March 2014 editorial was lensed by photographer Nikolay Biryukov. It stars model Henrietta Hellberg, who shows off some of the best gowns of the year from the likes of [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), [Dior](https://www.trendhunter.com/trends/the-shirt-dress-collection) and [Marni](https://www.trendhunter.com/trends/marni-springsummer). Perhaps they will even be seen on the red carpet for the Oscars this coming weekend. The glam looks were styled by Anna Foster. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Modern Evening Gowns:** Opportunity for designers to create innovative and bold designs for modern evening gowns. - **Monochromatic Ball Gowns:** Potential for fashion brands to disrupt the eveningwear market with innovative monochromatic ball gown designs. - **Sheer Lace Dresses:** Chance for fashion designers to create disruptive and alluring sheer lace dress designs for formal occasions. ### Who This Affects Most - **Fashion Design:** Innovative evening gown designs present disruptive opportunities for fashion designers and brands. - **Eveningwear Market:** Opportunity for fashion brands to disrupt the eveningwear market with innovative designs and styles. - **Formal Occasion Attire:** Fashion designers can seize the opportunity to create disruptive and elegant formal occasion attire with sheer lace dresses. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [Holiday Gown Collections](https://www.trendhunter.com/trends/nana-jacqueline.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)