# Wild Mountain Fashion The Grazia Italy September 2012 Editorial Stars Riley Hillyer By Meghan Young | Published 2012-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grazia-italy-september-2012 References: [fashiongonerogue](http://fashiongonerogue.com/riley-hillyer-is-a-mountain-beauty-for-the-lens-of-zoltan-tombor-in-grazia-italy-september-2012/) & [grazia.it](http://www.grazia.it/) The Grazia Italy September 2012 editorial has been shot on location in the wild mountains, allowing model Riley Hillyer to embrace her untamed persona for a photoshoot filled with furs, feathers and more. The images hold the promise of a crisp and cold winter, so it is only appropriate that the platinum blonde Russian beauty is layered in such pieces. Shot by photographer Zoltan Tombor, the Grazia Italy September 2012 editorial was styled by Sabrina Bolzoni. She chose a range of outdoor outfits from labels such as Ermanno Scervino, Emporio Armani, Philosophy of Alberta Ferretti, Burberry Prorsum, Michael Kors, [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), Les Copains, [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette), Luis Vuitton, Tod’s and [Gucci](https://www.trendhunter.com/trends/springsummer-2024). The looks were complemented by beauty artist Laura Valsecchi who played with feathered brows. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Outdoor Fashion:** Opportunity for fashion brands to create outdoor-inspired collections for adventurous consumers. - **Faux Fur:** Growing market for sustainable and cruelty-free faux fur alternatives in the fashion industry. - **Layering Techniques:** Space for innovative methods and technologies to create versatile layered clothing options for varying weather conditions. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore new materials and design concepts to cater to the demand for outdoor fashion and faux fur alternatives. - **Beauty:** Beauty brands can innovate with feathered brows and other intricate makeup techniques to complement outdoor-inspired fashion looks. - **Photography:** Opportunity for photographers to capture the essence of nature and the wild mountains in editorial fashion shoots, creating unique visuals for brands. ## Related on Trend Hunter - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)