# Rebranded Snack Packaging Graze Debuts a New Brand Identity for Easier Identification on Shelves By Kanesa D | Published 2023-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/graze References: [retailtimes](https://retailtimes.co.uk/graze-launches-new-look-and-feel-to-create-improved-stand-out-on-shelf/) & [thegrazecompany](https://thegrazecompany.com/)  [Graze](https://www.trendhunter.com/trends/mendocino-farms), a healthy snacking brand based in the UK, has unveiled a new brand look that perfectly embodies its delicious taste and unique innovation. The eye-catching new look features an expanded, white, and clean logo for improved brand awareness when shopping. Shoppers are directed to Graze's mouthwatering product photos by the illustrated hands. Consumer testing has already been a resounding success, with comments indicating that the new design has considerably higher purchase intent and stands out on shelves more than the old packaging did. "We truly believe that combining taste & health is the key to the future of snacking, and we’re committed to innovating to drive category growth in this new [HFSS](https://www.trendhunter.com/trends/raise-granola) landscape. We’ve made huge changes across our portfolio – from a brand-new look and feel, to sustainability improvements in our packaging, to launching new innovations into a market that expertly combines healthy and delicious flavors [...], " said Joanna Allen, CEO of [Grace](https://www.trendhunter.com/trends/pollen-grace-wraps). Image Credit: Graze ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 71% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Health-driven Snack Packaging:** Innovative packaging that combines appealing and healthy visuals and labeling. - **Sustainable Snack Packaging:** Developing packaging that adds value beyond protection, convenient storage, and consumption, but also presents environmental benefits. - **Illustrated Product Design:** Creating product images with a visual impact that offers added value to branding, packaging, and consumer experience. ### Sectors Adopting This - **Food and Beverage:** Developing improved branding and product packaging designs to meet consumers' health and wellness needs while creating sustainability benefits. - **Retail:** Creating distinctive packaging design and marketing strategies that will help consumers easily identify the product and distinguish it from competing brands. - **Design and Advertising:** Offering complementary and disruptive packaging, branding design, and advertising services to companies in the food and retail industries. ## Related on Trend Hunter - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md) - [Flavorful Portioned Snack Products](https://www.trendhunter.com/trends/graze-snack-packs.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md)