# Low-Calorie Whole Grain Treats The Graze Wow Bakes Contain Just 100 Calories Per Serving By Michael Hemsworth | Published 2019-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/graze-wow-bakes References: [foodbev](https://www.foodbev.com/news/unilevers-graze-introduces-wow-bakes-range-of-oat-based-snacks/) & [graze](https://www.graze.com/uk/) The Graze Wow Bakes are a new line of [low-calorie snacks](https://www.trendhunter.com/trends/atkins-endulge-products) from the [Unilever](https://www.trendhunter.com/trends/namdong-creamy-cheese)-owned brand that aims to deliver exceptional flavor without causing any guilt. Made from a base of oats, the snacks contain less than four grams of sugar per serving and less than 100 calories each. This makes them a great snack option for consumers looking to indulge their sweet tooth without having to opt for varieties that are completely off track with their consumption preferences. Chief Brand Officer at [Graze Pia Villa](https://www.trendhunter.com/trends/graze) spoke on the new Graze Wow Bakes saying, "The introduction of our new sub-100 calorie Wow Bakes is just another step in our mission to help consumers enjoy healthy eating. Following the launch of our initiative to significantly reduce the sugar content across our entire cereal bar range last month, we plan on continuing to push the boundaries of healthy snacking innovation in order to provide delicious, nutritious products for our grazers.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Snacks:** Disruptive Innovation Opportunity: Develop new low-calorie snack options that cater to consumers' desire for guilt-free indulgence. - **Healthy Snacking:** Disruptive Innovation Opportunity: Create innovative and delicious snacks that are both nutritious and satisfying to meet the growing demand for healthier snack options. - **Sugar Reduction:** Disruptive Innovation Opportunity: Develop strategies and products that significantly reduce sugar content across various food categories to align with consumers' increasing focus on reducing sugar intake. ### Sectors Adopting This - **Food Manufacturing:** Disruptive Innovation Opportunity: Explore new production methods and ingredients to create low-calorie, healthy snacks that meet consumers' taste preferences and dietary needs. - **Cereal Bar Market:** Disruptive Innovation Opportunity: Innovate on cereal bar recipes and formulations by reducing sugar content and experimenting with whole grain ingredients to offer healthier options in the market. - **Snack Industry:** Disruptive Innovation Opportunity: Identify and develop low-calorie snack alternatives that provide guilt-free indulgence while satisfying consumers' cravings and preferences for tasty snacks. ## Related on Trend Hunter - [Fruit-Infused Oat Bites](https://www.trendhunter.com/trends/granola-bakes.md) - [Baked Honeycomb Flapjack Bars](https://www.trendhunter.com/trends/honeycomb-oat-boosts.md) - [Low-Sugar Banana Bread Bites](https://www.trendhunter.com/trends/graze-banana-bread-oat-boosts.md) - [Flavorful Portioned Snack Products](https://www.trendhunter.com/trends/graze-snack-packs.md) - [Fiber-Rich Puffed Oat Snacks](https://www.trendhunter.com/trends/puffed-oat-cakes.md) - [Indulgent Low-Calorie Snack Bars](https://www.trendhunter.com/trends/alpen-delight-bars.md) - [Pocket-Sized Snack Bars](https://www.trendhunter.com/trends/fig-mini-bars.md) - [Frozen Veggie-Packed Pastries](https://www.trendhunter.com/trends/chocolate-chip-blondie-bites.md) - [Thin Calorie-Conscious Snack Bars](https://www.trendhunter.com/trends/kind-thins.md)