# Savory Yeast Spread Snacks Graze Marmite Crunch Offers an Umami Flavor with a Healthy Edge By Michael Hemsworth | Published 2022-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/graze-marmite-crunch References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/graze-introduces-grab-and-go-size-marmite-crunch-snack-01-03-2022/) & [graze](https://www.graze.com/uk/)  The Graze Marmite Crunch snack is being launched by the brand in on-the-go serving sizes to provide consumers in the UK with a way to enjoy a quick nibble when out of the house. The snack features a satisfying mix of ingredients such as roasted corn, broad beans and corn hoops that are all tossed in a [yeast extract seasoning](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite) that gives the product a distinctly umami flavor profile. The [vegan-friendly snack](https://www.trendhunter.com/trends/gosh-veg-bites) also fulfills the nutritional criteria for non-HFSS (non-high in fat, sugar and salt) products. The Graze Marmite Crunch snack comes in 28-gram servings that are priced at £1.20 each and each contains 123-kcal to make them ideal as a quick pick-me-up in the middle of the day. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Umami Snacks:** Creating savory snacks with unique umami flavor profiles using plant-based ingredients. - **Healthy On-the-go Snacking:** Developing convenient, healthy snack options in single-serve packaging for busy consumers. - **Non-hfss Products:** Manufacturing products that meet nutritional criteria for being non-high in fat, sugar and salt. ### Who This Affects Most - **Food and Beverage:** Innovating snack products with unique flavor profiles and healthier ingredients. - **Packaging:** Creating single-serve packaging options that are eco-friendly and easy to open for on-the-go snacking. - **Retail:** Bringing new healthy snack options to market through grocery and convenience store chains. ## Related on Trend Hunter - [Flavorful Portioned Snack Products](https://www.trendhunter.com/trends/graze-snack-packs.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md) - [Savory Textural Snack Ranges](https://www.trendhunter.com/trends/natures-heart-crunch.md) - [High-End Ingredient Yeast Spreads](https://www.trendhunter.com/trends/marmite-truffle.md) - [Yeast Spread Oat Crackers](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Yeast Extract Tortilla Chips](https://www.trendhunter.com/trends/marmite-tortillas.md) - [Crunchy Nut-Free Snack Products](https://www.trendhunter.com/trends/proper-crunch-corn.md)