# Premium Low-Cost Snack Ranges These New Graze £1 Snacks are Healthy and Accessible By Michael Hemsworth | Published 2020-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/graze-1-snacks References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/graze-launches-price-marked-packs-convenience-wholesale-01-04-2020/) & [graze](https://www.graze.com) These new [Graze](https://www.trendhunter.com/trends/graze) £1 snacks have been announced by the brand to offer shoppers a convenient way to maintain a healthy lifestyle in a low-cost manner. The snacks are, as mentioned, priced at just £1 each and come in three flavor options including Lively Lemon Flapjack, Cocoa Vanilla Flapjack, Smokey Barbecue Crunch and the new [Salt &](https://www.trendhunter.com/trends/salt-stone) Vinegar Crunch. The snacks are targeted towards convenience stores and wholesalers, and target the increasing demand for [on-the-go consumers who are avid snackers](https://www.trendhunter.com/trends/salty-snack-products). Retail Managing Director Stephen Hann spoke on the new Graze £1 snacks saying, "Price-marked packs are proven to help drive sales, and with the £1 splash on the front of our much-loved snacks, we will attract even more shoppers through value perception, and in turn gain their trust.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Low-cost Snack Options:** The introduction of Graze £1 snacks taps into the trend of providing affordable, yet healthy snacking options for on-the-go consumers. - **Value Perception Marketing:** The use of price-marked packs and the £1 splash on the front of Graze snacks demonstrates the trend towards value perception marketing to attract shoppers. - **Convenient Healthy Snacking:** The launch of Graze £1 snacks caters to the increasing demand for convenient, ready-to-eat snacks that align with consumers' healthy lifestyle choices. ### Sectors Adopting This - **Convenience Stores:** Convenience stores can take advantage of the trend by stocking Graze £1 snacks to offer affordable and healthy snacking options for their on-the-go customers. - **Wholesalers:** Wholesalers can benefit from the rising trend by distributing the Graze £1 snacks to meet the demand for low-cost, yet nutritious snack choices. - **Food Manufacturing:** Food manufacturers can explore disruptive innovation opportunities by creating their own premium low-cost snack ranges to tap into the growing market of health-conscious snackers. ## Related on Trend Hunter - [Flavorful Nutrient-Dense Snack Ranges](https://www.trendhunter.com/trends/whitworths-snacks.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Crispy Low-Cost Snack Products](https://www.trendhunter.com/trends/choc-nibbles.md) - [Baked Honeycomb Flapjack Bars](https://www.trendhunter.com/trends/honeycomb-oat-boosts.md) - [Convenience Store Cereal Bars](https://www.trendhunter.com/trends/nature-valley-pricemarked-pack.md) - [Private Label Snack Products](https://www.trendhunter.com/trends/spar-products.md) - [Consumer-Driven Breakfast Snacks](https://www.trendhunter.com/trends/kelloggs-snack-range.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md) - [Nutritious Flavor-Packed Granolas](https://www.trendhunter.com/trends/raise-granola.md)