# Grayscale Streaks Is Gray the New Ageism-Defying Blonde for Highlighted Hair? By Ceri | Published 2010-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grayscale-streaks References: [the-fashion-buzz](http://www.the-fashion-buzz.com/2010/01/is-grey-new-blonde.html) & [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1246979/Wheres-grey-gone-Kate-Moss-appears-reverted-blonde-locks-just-day-statement-hairdo.html) First noticed on the couture catwalks of [Chanel](https://www.trendhunter.com/trends/chanels-spring-2025) and [Dior](https://www.trendhunter.com/trends/dior-paradise) for SS10, growing old gracefully or sporting grayscale streaks in one's hair is obviously in vogue. The latest sighting of this rather strange phenomenon was when Kate Moss was spotted at the launch of her upcoming [Longchamp](https://www.trendhunter.com/trends/le-pliage-greetings-from-new-york) handbag collection with obvious gray streaks in her blonde hair. Is this occurrence of grayscale streaks some sort of backlash of the fashion and beauty industry against its preoccupation with staying young? Would anyone really want to intentionally make their hair like this? If anyone can make gray-streaked hair catch on, then Kate Moss can. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 36% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Gray-streaked Hair:** Opportunity for hair salons to offer gray-streaked hair as a trendy alternative to traditional highlights. - **Ageism-defying Fashion:** Fashion brands can capitalize on the growing acceptance of aging by promoting gray streaks in hair as a fashion statement. - **Counteracting the Youth Obsession:** Beauty and wellness brands can disrupt the industry by embracing gray-streaked hair as a symbol of embracing natural aging. ### Industries Being Reshaped - **Hair Salons:** Hair salons can offer gray-streaked hair as a new service to meet the demand for this trendy hair color. - **Fashion:** Fashion brands can create clothing and accessories that complement gray-streaked hair, catering to the market of individuals embracing aging. - **Beauty and Wellness:** Beauty and wellness brands can develop products specifically designed for gray-streaked hair, offering solutions for maintenance and care. ## Related on Trend Hunter - [Grey Hair-Embracing Care Products](https://www.trendhunter.com/trends/love-your-silver.md) - [Gray QSR Mascot Campaigns](https://www.trendhunter.com/trends/wendys-canada-goes-gray.md) - [Silver-Toned Hair Products](https://www.trendhunter.com/trends/ecoslay.md) - [Hair Pigmentation Supplements](https://www.trendhunter.com/trends/not-today-grey.md) - [Specific Haircare Lines](https://www.trendhunter.com/trends/silverist-haircare.md) - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md) - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Men-Targeting Anti-Aging Hair Serums](https://www.trendhunter.com/trends/antiaging-hair-serum.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md)