# Superfood Cognitive Supplements Graymatter Bright Mind is a Daily Drink Mix with Nootropics & More By Laura McQuarrie | Published 2025-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/graymatter-bright-mind References: [bizjournals](https://www.bizjournals.com/chicago/news/2025/11/13/brain-boost-startup-secures-new-funding.html) & [trygraymatter](https://trygraymatter.com/products/brightmind-1?selling_plan=5136089340&variant=48477508108540)  Graymatter Bright Mind is a next-gen cognitive health supplement in the form of a convenient daily drink mix, and it's packed with nootropics, adaptogens, vitamins, plant-based energy, and carotenoids to enhance focus and clarity, and provide sustained energy without the crash. In this proprietary, third-party tested formula free from artificial add-ins, there are a total of 27 active ingredients to improve mental function, and most people feel a shift within minutes—and with days and weeks of continued use, the benefits compound. "I started my entrepreneurial journey young, but the constant grind led to burnout," said Jim Phillips, Graymatter co-founder and CEO. "Relying on stimulants and coffee gave me anxiety and crashes. I needed a better solution, so I studied natural ways to boost cognition. Nootropics and adaptogens transformed my productivity." ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 78% | Activity: 90% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Nootropic Superfoods:** The blending of nootropics with superfoods like adaptogens showcases a push towards multi-functional health supplements that deliver cognitive and energy benefits without negative side effects. - **Third-party Tested Supplements:** Increasing focus on transparency and consumer trust is driving the demand for third-party tested supplements, ensuring quality and safety in cognitive health products. - **Convenient Cognitive Boosters:** The rising trend of on-the-go health solutions is exemplified by daily drink mixes that promise quick cognitive enhancements, aligning with busy lifestyles and immediate gratification. ### Sectors Adopting This - **Functional Beverages:** The blend of cognitive enhancers in daily drink formats is revolutionizing the functional beverage market, catering to health-conscious consumers seeking mental clarity alongside nutritional benefits. - **Health and Wellness Supplements:** Innovations in cognitive supplements are driving growth in the health and wellness industry, encouraging development of products that support mental well-being through natural ingredients. - **Natural Health Products:** The integration of plant-based, natural ingredients in cognitive formulas highlights a new direction in the natural health product industry, focusing on safer alternatives to traditional stimulants. ## Related on Trend Hunter - [Longevity-Focused Dietary Supplements](https://www.trendhunter.com/trends/longevityfocused-dietary-supplement.md) - [Focus-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/focus-fuel.md) - [Female-Focused Creatine Products](https://www.trendhunter.com/trends/mindbodygreen-creatine.md) - [Mocktail-Inspired Creatine Powders](https://www.trendhunter.com/trends/creatini.md) - [Advanced Pre-Workout Formulas](https://www.trendhunter.com/trends/preworkout-formula.md) - [Smart Brain-Body Elixirs](https://www.trendhunter.com/trends/daily-essential-vitamin-mineral-shots.md) - [High-Potency Molecular Hydrogen Supplements](https://www.trendhunter.com/trends/molecular-hydrogen-supplement.md) - [Plant-Based Coffee Alternatives](https://www.trendhunter.com/trends/kola-mix.md) - [Immunity Support Hydration Supplements](https://www.trendhunter.com/trends/phizz-daily-immune.md)