# Transformative Gray Lipsticks Lipstick Queen's 'Girls Will Be Boys' Creates a "Bruised Mauve" Tone By Laura McQuarrie | Published 2018-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gray-lipsticks References: [byrdie](http://www.byrdie.com/lipstick-queen-girls-will-be-boys-review) & [lipstickqueen](https://lipstickqueen.com/eu/shop-html-lipstick/girls-will-be-boys.html) A [gray lipstick](https://www.trendhunter.com/trends/romnd-black-lip) is one of the newest products from Lipstick Queen, but it is a transformative cosmetic that only appears gray in its tube—once applied, the lip product undergoes a change and provides what the brand calls a "Bruised Mauve" tone. The lipstick, named 'Girls Will Be Boys,' was created to "capture the allure of androgynous sex appeal" and promises to add color and texture to one's lips. The formula itself is enriched with [Vitamin E, shea and mango butters](https://www.trendhunter.com/trends/pure-color-melton-glosstick), which help to nourish and condition the skin. Lipstick Queen has previously launched other [color-changing cosmetics](https://www.trendhunter.com/trends/color-twister), including its green Frog Prince shade that turns to a pleasing pink to match one's complexion, and the Black Lace Rabbit Blush, which transforms from black to a cherry hue. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Transformative Gray Lipsticks:** Color-changing lipsticks with nourishing formulas provide new cosmetic experiences. - **Androgynous Sex Appeal:** Cosmetics designed to capture the allure of blending masculinity and femininity offer a new take on beauty. - **Color-changing Cosmetics:** Innovative cosmetics that change color based on one's individual skin tone offer new possibilities for personalized beauty products. ### Who This Affects Most - **Cosmetics:** The cosmetic industry can benefit from creating more transformative products that blend masculine and feminine qualities. - **Personal Care:** Personal care companies have an opportunity to create more personalized and nourishing color-changing cosmetics. - **Retail:** Retail stores can attract customers by offering unique, innovative products like Lipstick Queen's transformative lipsticks. ## Related on Trend Hunter - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Adaptive Lip Colors](https://www.trendhunter.com/trends/adaptive-lip-color.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md)