# Depression Awareness Bakeries The Depressed Cake Shop Sells Gray Cakes for Mental Health Charities By | Published 2013-06-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/gray-cake References: [laughingsquid](http://laughingsquid.com/the-depressed-cake-shop-will-sell-grey-colored-cakes-to-benefit-mental-health-charities/) & [misscakehead.wordpress](http://misscakehead.wordpress.com/2013/05/24/the-depressed-cake-shop/) A new bakery selling gray cakes will be opening in London in August to raise money for [mental health charities](https://www.trendhunter.com/trends/weighttraining-equipment). The [pop-up establishment](https://www.trendhunter.com/trends/joy-bakehouse) is being created by stunt coordinator Miss Cakehead and will sell gray cakes to bring attention to the epidemic of depression that is devastating one in four people and their friends and families. This ingenious charitable bakery will be called The Depressed Cake Shop and aims to get people talking about mental health disease to ease the stigma attached to such disorders as bipolar, schizophrenia and depression. The Depressed Cake Shop is an amazing step towards a de-stigmatized view of mental health disorders. By bringing attention to this social issue using a fun and tasty baked good, Miss Cakehead has proven that mental health discussions don't need to take place in doctor's offices. She has demonstrated that something as simple as a gray-colored cake can change the face of an issue forever. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### What's Driving This Trend - **Mental Health Awareness Bakeries:** The Depressed Cake Shop raises awareness and reduces stigma around mental health through baked goods. - **Charitable Pop-up Bakeries:** The Depressed Cake Shop demonstrates the success of baking for a cause and brings more attention to similar charitable pop-up events. - **Food as a Tool for Social Change:** The Depressed Cake Shop highlights the potential for food to be used as a tool for social change and activism. ### Who This Affects Most - **Bakery:** The Depressed Cake Shop's success shows that bakeries could benefit from more socially conscious initiatives and community engagement. - **Mental Health Charity:** The Depressed Cake Shop's partnership with mental health charities sets an example for other organizations to utilize creative fundraising strategies. - **Event Planning:** Event planners can learn from The Depressed Cake Shop's successful execution of a pop-up bakery for a cause and implement similar events for social awareness. ## Related on Trend Hunter - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Mental Health Coffee Blends](https://www.trendhunter.com/trends/the-coffee-foundation.md) - [Cake-Centric Gatherings](https://www.trendhunter.com/trends/cake-picnic.md) - [AI-Powered Bakery Pop-Ups](https://www.trendhunter.com/trends/betty-crocker-dream-bake-studio.md) - [Fluffy Tea-Flavored Cakes](https://www.trendhunter.com/trends/early-grey-cloud-cake.md) - [Free-From Confetti Cakes](https://www.trendhunter.com/trends/just-loves-confetti-traybake.md) - [Thoughtful Red Velvet Cakes](https://www.trendhunter.com/trends/give-with-joy-cake.md)