# Opulent Smartphone Protectors The Gray ALTER EGO iPhone 13 Case Comes in Four Styles By Michael Hemsworth | Published 2021-10-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gray-alter-ego-iphone-13-case References: [yankodesign](https://www.yankodesign.com/2021/10/26/would-you-pay-2699-for-this-absolutely-bonkers-gold-plated-titanium-iphone-13-case/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [gray.inc](https://gray.inc/) The Gray ALTER EGO [iPhone 13](https://www.trendhunter.com/trends/sophisticated-smartphone-case) case is a design-conscious accessory for the latest [Apple](https://www.trendhunter.com/trends/nothing-x-casetify-collection)-branded smartphone that is intended to provide passive protection and an [ultra-luxurious accent](https://www.trendhunter.com/trends/allblack-phone-cases). The case comes in four options to choose from including raw titanium, PVD coated gold, PVD coated black and the flame-torched Aurora with a rainbow appearance. The cases are designed to fit over the rear of the smartphone with a TPU inner layer that will guard the corners of the device, while also offering additional grip. The Gray ALTER EGO iPhone 13 case is limited to a set number of units depending on the style, and is priced starting at $1,899 with the highest option going for $3,199 to position it as an ultra-opulent accessory. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Smartphone Cases:** Opportunity for designers and manufacturers to create high-end, opulent smartphone cases for consumers who value luxury and are willing to pay a premium for it. - **Technology Fashion:** Fashion designers and tech companies can collaborate and create innovative technology fashion products that blend style with functionality. - **Customized Phone Accessories:** Opportunity for companies to offer personalized, customized phone accessories that allow consumers to express their individuality and stand out from the crowd. ### Industries Being Reshaped - **Luxury Goods:** Opportunity for luxury goods companies to expand into the smartphone accessories market, catering to wealthy, fashion-conscious consumers. - **Consumer Electronics:** Consumer electronics companies can collaborate with fashion designers and offer premium smartphone accessories that combine style and functionality. - **Personalized Products:** Companies specializing in personalized products can offer customized phone accessories as a unique gift option or for consumers who want to express their individuality. ## Related on Trend Hunter - [Sophisticated Smartphone Cases](https://www.trendhunter.com/trends/sophisticated-smartphone-case.md) - [Handcrafted Leather Smartphone Cases](https://www.trendhunter.com/trends/alto-original-leather-case.md) - [Luxurious Smartphone Cases](https://www.trendhunter.com/trends/leather-iphone-case1.md) - [Luxe Car-Inspired Cases](https://www.trendhunter.com/trends/inkar.md) - [Textured Alcantara Smartphone Cases](https://www.trendhunter.com/trends/hard-graft-fuzzy-iphone-case.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md) - [Ultra-Durable Clear Cases](https://www.trendhunter.com/trends/amazingthing.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Branded Technology Smartphone Cases](https://www.trendhunter.com/trends/nothing-x-casetify-collection.md)