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# Gravy-Covered Chicken Sandwiches
The KFC UK Gravy Burger Comes Topped with Gravynnaise

By Michael Hemsworth | Published 2020-11-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gravy-burger
References: [brandeating](https://www.brandeating.com/2020/11/kfc-uk-introduces-new-gravy-burger-featuring-hash-brown-gravy-boat-and-gravynnaise.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [kfc](https://www.kfc.co.uk)

The KFC UK Gravy Burger is a new sandwich from the brand that is focused on providing consumers with a festive way to celebrate the holidays this year. The burger is achieved with a toasted sesame seed bun that has been filled with an [Original Recipe chicken filet](https://www.trendhunter.com/trends/original-recipe-flavor) along with a slide of cheese and a [Hash Brown Gravy Boat](https://www.trendhunter.com/trends/homestyle-turkey-gravy). This is a specially shaped hash brown that offers space inside for keeping the all-new Gravynnaise -- a mixture of gravy and mayo -- in place as it is eaten.

The KFC UK Gravy Burger is likely to be favored amongst consumers with a penchant for [festive holiday feasts](https://www.trendhunter.com/trends/kfc-holiday-feasts) who are looking for an alternative way to enjoy the flavors of the season.

Image Credit: KFC UK

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 24% | Activity: 29% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Festive Fast Food:** Disruptive innovation opportunity: Create holiday-themed menu items that cater to consumers with a penchant for festive feasts.
- **Innovative Condiments:** Disruptive innovation opportunity: Develop unique condiment combinations that offer a new flavor experience for consumers.
- **Creative Sandwich Fillings:** Disruptive innovation opportunity: Experiment with unconventional fillings to create unique and crave-worthy sandwich options.

### Sectors Adopting This

- **Fast Food:** Disruptive innovation opportunity: Introduce limited-time holiday-themed menu items to attract customers during festive seasons.
- **Condiments:** Disruptive innovation opportunity: Combine different condiments to create innovative and flavorful options that enhance food offerings.
- **Food & Beverage:** Disruptive innovation opportunity: Rethink traditional sandwich fillings to create exciting and unexpected flavor combinations that pique consumer interest.

## Related on Trend Hunter

- [Gravy-Packed Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-lovers-sandwich.md)
- [Gravy-Topped Potato Chicken Sandwiches](https://www.trendhunter.com/trends/upgraded-gravy-tower.md)
- [Hybrid Condiment-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-double-down.md)
- [Gravy-Centric QSR Food Menus](https://www.trendhunter.com/trends/gravy-lovers-menu.md)
- [Festive Gravy Flights](https://www.trendhunter.com/trends/gravy-flight.md)
- [Festively Themed QSR Sandwiches](https://www.trendhunter.com/trends/kfc-christmas-special.md)
- [Cranberry-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/festive-chicken-sandwich.md)
- [Branded QSR Gravy Gelatos](https://www.trendhunter.com/trends/kfc-and-hackney-gelato.md)
- [Cheese Sauce Chicken Burgers](https://www.trendhunter.com/trends/kfc-cheesy-melt-burger.md)
