# Ascending Drip Branding Gravity Wine Packaging Plays with an Upturned Painted Logo By Amelia Roblin | Published 2011-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gravity-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2011/9/30/student-spotlight-gravity-wine.html) & [altVisions](http://altVisions.com/) It's one thing to use words or even illustrations to tie a product's identity to its label, but quite another to do what Gravity Wine packaging has done. Graphic design student Patrick Hill has evidently experimented with the name of the brand in a way that brings amusement and individuality into each vessel. One is accustomed to seeing a [bottle of wine](https://www.trendhunter.com/trends/chloe-wine-collection) placed steadily on its circular base with the opening end upwards. Defying this idea, the creative turned each carafe upside-down for at least part of its packaging process, as the [lines of dripping white paint](https://www.trendhunter.com/trends/1664-x-andre-saraiva) reveal. After a bit of materials testing, Gravity Wine packaging's unique look was finally made possible through the dipping of [dark non-tapered bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles) into several inches of ceiling paint, and quickly reoriented to allow the pigment to run. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 57% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Reversed Branding:** The trend of reversing logos and product names as a way to create individuality and bring amusement to products. - **Disruptive Packaging Design:** The trend of innovative packaging design that defies conventional norms and expectations. - **Immersive Branding Experience:** The trend of creating distinctive brand identities that offer immersive experiences for consumers. ### Where This Applies - **Wine and Beverage:** The wine and beverage industry can explore new ways of branding and packaging design to make their products stand out in the market. - **Graphic Design:** The graphic design industry can explore new ways of creating brand identities and packaging designs that defy conventional norms and expectations. - **Art and Design Retail:** The art and design retail industry can offer immersive brand experiences that showcase unique and innovative packaging designs to consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md)