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# Braided Bling
Grau Wal Plaited Hair Jewelry is Brilliant

By Hayley Grieve | Published 2009-10-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/grau-wal
References: [grauwal](http://www.grauwal.com/)

Good friends Anna Rybakov and Eve Cahill have combined their design-savvy into a [charming jewelry line](https://www.trendhunter.com/trends/pretty-weird) known as Grau Wal. The main topic for the pair is [braids in every shade](https://www.trendhunter.com/trends/braided-cord-bracelet) of blonde, brunette and ginger, perfectly transformed into wearable pieces. The line has instant Victorian appeal, which the ladies admit was a starting point, and ended up being “very interesting and wonderfully morbid.”

A cool part about their endeavor is they have found old-fashioned hairspray to be the best finishing for the synthetic hair materials. Even better is that all Grau Wal pieces are handmade with love and finished with gold-plated brass. Pick out your own piece at their [website](http://www.grauwal.com).

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 77% | Activity: 57% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Braided Hair Jewelry:** Disruptive innovation opportunity: Create new designs and materials for braided hair jewelry that appeal to a wide range of customers.
- **Victorian-inspired Accessories:** Disruptive innovation opportunity: Develop modern and unique interpretations of Victorian fashion for accessories that stand out in the market.
- **Handmade Jewelry:** Disruptive innovation opportunity: Incorporate sustainable and eco-friendly practices into the production of handmade jewelry to meet the growing demand for ethical fashion.

### Who This Affects Most

- **Fashion Accessories:** Disruptive innovation opportunity: Explore new materials and techniques to create innovative and fashionable accessories that incorporate braided hair.
- **Luxury Jewelry:** Disruptive innovation opportunity: Introduce braided hair jewelry into the luxury jewelry market by combining it with high-quality materials and intricate craftsmanship.
- **Sustainable Fashion:** Disruptive innovation opportunity: Develop a line of sustainable and eco-conscious jewelry that incorporates braided hair, catering to the increasing demand for environmentally friendly fashion products.

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