# Pride-Supporting Graphic Tees Bianca Chandôn Shows Support with the New Grateful Pride Line By Amy Duong | Published 2018-06-15 | Updated 2018-06-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/grateful-pride References: [hypebeast](https://hypebeast.com/2018/6/bianca-chandon-pride-t-shirt-hat) & [biancachandon](https://biancachandon.com/) Bianca Chandôn is celebrating [Pride Month](https://www.trendhunter.com/trends/amnesty-international-canada) with 'Grateful Pride,' a series of graphics-accented pieces, along with the Grateful Dead. The range taps the Grateful Dead's name and its famous multi-colored bear logo. The series sees a t-shirt and a racing cap that both wear colorful details as a nod to the [LGBTQ+ community](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection). The tee sees a series of multicolored animal characters dancing as a graphic across the chest area. Additionally, the words "Grateful Pride" are finished in black, resting on top of the smiling cat, fox, otter, seal and cow -- each animal in a different vibrant hue recalling the LGBTQ+ flag. These same colorful tones are on the racing cap with a series of stripes on the crown. The celebratory capsule dropped June 15th online at Bianca Chandôn. All of the proceeds from the t-shirt will go towards Housing Works, which is a non-profit organization dedicated to homelessness and AIDS. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Graphic-accented Fashion Lines:** Opportunity for other fashion brands to launch similar graphic-accented lines in support of social causes. - **Charitable Sales Strategies:** Opportunity to follow Bianca Chandôn's model and donate proceeds from sales to charitable organizations. - **LGBTQ+ Themed Fashion Collections:** Opportunity for other brands to create fashion collections that celebrate and support the LGBTQ+ community. ### Who This Affects Most - **Fashion:** The fashion industry can create more socially responsible and charitable product lines. - **Non-profit:** Other non-profit organizations can seek partnerships with fashion brands to raise awareness and funds for their causes. - **Retail:** This highlights the potential of more retail companies to launch pro-social product campaigns. ## Related on Trend Hunter - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Prideful Wrestling Gear Lines](https://www.trendhunter.com/trends/tna-wrestling.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md)