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# Jam Band-Inspired Cannabis Stores
Scarlet Fire is a Cannabis Store Dedicated to the Grateful Dead

By Niko Pajkovic | Published 2021-08-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grateful-dead
References: [scarletfirecannabis](http://scarletfirecannabis.ca) & [scarletfirecannabis](http://scarletfirecannabis.ca)

Recently opened, Scarlet Fire is a one-of-a-kind [cannabis store](https://www.trendhunter.com/trends/retail-cannabis-presence) that celebrates the music, magic, and psychedelia associated with the popular jam band the '[Grateful Dead](https://www.trendhunter.com/trends/grateful-dead-wines).'

Designed by SevenPoint Interiors, a design firm specializing in cannabis retail, the store seeks to pay tribute to the band's unique aesthetic while creating a space capable of transporting customers to "an altered state of consciousness." In fact, there is a psychedelic optical illusion built right into the storefront dubbed the 'The Rabbit Hole.' In addition, the store features a vibrant interior donned with a variety of Grateful Dead decor and containes unique elements such as the 'Wall of Sound.'

No doubt, this far-out dispensary has created a new kind of head shop experience – one that looks to take customers on a [psychedelic shopping journey](https://www.trendhunter.com/trends/synergy-by-design).

Image Credit: Scarlet Fire Cannabis

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 88% | Activity: 85% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Psychedelic Cannabis Retail:** Create cannabis retail spaces that utilize psychedelic elements and decor to transport customers to an altered state of consciousness.
- **Music-inspired Cannabis Stores:** Design cannabis stores that pay tribute to specific music genres or bands to create a unique and immersive retail experience.
- **Experience-based Cannabis Retail:** Develop cannabis retail spaces that prioritize creating an immersive and memorable experience for customers beyond just purchasing products.

### Sectors Adopting This

- **Cannabis Retail:** Cannabis retail companies can look to create more immersive and unique shopping experiences with the use of music and psychedelic decor.
- **Cannabis Design:** Cannabis design firms can specialize in creating immersive and memorable retail spaces that prioritize sensory experiences for customers.
- **Music and Entertainment:** Music and entertainment companies can look to partner or collaborate with cannabis retail spaces to create unique and immersive experiences for their audiences.

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