# Publisher-Launched Grass-Fed Collagen Mindbodygreen Enters the Ingestible Beauty Category By Kalin Ned | Published 2020-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grassfed-collagen References: [shop.mindbodygreen](https://shop.mindbodygreen.com/products/collagen-unflavored) Mindbodygreen—a blog with "a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together"—has launched [premium grass-fed collagen](https://www.trendhunter.com/trends/grassfed-beef-protein-isolate) to support youthful and glowing skin, healthy hair, and strong nails. Available as an unflavoured formula or one enhanced with the taste of chocolate, the product combines antioxidants and [high-quality organic collagen](https://www.trendhunter.com/trends/naked-collagen-advanced) that has been sourced from grass-fed pasture-raised cows. Mindbodygreen's offering is proven to enhance skin elasticity and hydration thanks to amino acids. It also promotes [healthy hair and nails](https://www.trendhunter.com/trends/wild-nutrition) thanks to biotin—a water-soluble vitamin that is tied to the B family. The grass-fed collagen also supports antioxidants and collagen production which carries further implications for overall health. Image Credit: Mindbody ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Grass-fed Collagen Supplements:** The increasing popularity of grass-fed collagen supplements in the ingestible beauty market presents opportunities for companies to identify unique sources for sourcing collagen and novel flavor combinations to expand their product lines. - **Functional Beverages:** The growing demand for functional beverages that promote physical health and well-being presents opportunities for companies to incorporate grass-fed collagen and other beneficial ingredients into their product offerings. - **Transparency in Ingredient Sourcing:** Consumers are increasingly looking for transparency in ingredient sourcing, offering an opportunity for companies to differentiate themselves by sourcing organic, grass-fed collagen from ethical producers. ### Who This Affects Most - **Wellness Industry:** The wellness industry could capitalize on the trend towards ingestible beauty products and identify innovative ways to incorporate grass-fed collagen into existing product lines. - **Food and Beverage Industry:** The food and beverage industry can innovate by offering grass-fed collagen-infused products for health-conscious consumers looking to improve skin, hair, and nails from the inside out. - **Agriculture Industry:** The agriculture industry could capitalize on the demand for grass-fed collagen by producing more grass-fed cattle, while adhering to organic practices and raising animal welfare standards. ## Related on Trend Hunter - [Grass-Fed Bovine Collagen Supplements](https://www.trendhunter.com/trends/great-lake-wellness.md) - [Colostrum-Infused Collagen Supplements](https://www.trendhunter.com/trends/colostrum-and-collagen-powder.md) - [High-Protein Functional Beverages](https://www.trendhunter.com/trends/aura-collagen-protein.md) - [Beautifying Collagen Powders](https://www.trendhunter.com/trends/vital-proteins-beauty.md) - [Dissolvable Collagen Peptide Powders](https://www.trendhunter.com/trends/grass-fed-bovine-collagen.md) - [Glow-Boosting Skin Solutions](https://www.trendhunter.com/trends/natures-sunshine-1.md) - [Beautifying Collagen Supplement Ranges](https://www.trendhunter.com/trends/gnc-premier-collagen.md) - [Brain-Boosting Collagen Supplements](https://www.trendhunter.com/trends/smart-collagen.md) - [Berry-Flavored Collagen Booster Powders](https://www.trendhunter.com/trends/collagen-booster-powder.md)