# Grassy Picnic Blankets This Grass-Embedded Picnic Blanket Ensures You Always Sit Comfortably By Ady Floyd | Published 2015-06-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/grassembedded-picnic-blanket References: [designtaxi](http://designtaxi.com/news/376467/Summer-Fun-A-Quirky-Picnic-Blanket-That-Looks-Just-Like-A-Patch-Of-Grass/) & [katespade](http://www.katespade.com/Grass-is-Greener-Picnic-Blanket/143930,en_US,pd.html?pid=143930) This handy grass-embedded picnic blanket is the perfect way to ensure you always have the best spot for lunch. No matter where you are, there will always be a spot of grass. The grass-embedded picnic blanket is great when there is no grass available such as [at the beach](https://www.trendhunter.com/trends/the-shibumi-shade). It perfectly mimics that summery grass feeling. A few great features about this blanket are that it's super easy to clean. When spills happen during picnic adventures, just wipe it away with a damp cloth and it's good as new. Fashion label Kate Spade created this design concept and made an entire line of grass items called 'Grass is Greener.' The line carries [bags, backpacks and change purses](https://www.trendhunter.com/trends/blanket-collections). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 67% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Grassy Picnic Accessories:** Incorporating grass-embedded materials in picnic accessories presents disruptive innovation opportunities for enhancing outdoor comfort and creating a unique picnic experience. - **Easy-to-clean Outdoor Products:** Developing outdoor products that are easy to clean, such as grass-embedded picnic blankets, offers disruptive innovation opportunities for improving convenience and maintaining hygiene in outdoor settings. - **Nature-inspired Fashion Accessories:** Exploring the use of grass-embedded materials in fashion accessories, like Kate Spade's 'Grass is Greener' line, opens up disruptive innovation opportunities for creating eco-conscious and nature-inspired fashion products. ### Who This Affects Most - **Outdoor Recreation:** The outdoor recreation industry can leverage grass-embedded materials to develop innovative and comfortable picnic accessories. - **Household Products:** The household products industry can embrace the trend of easy-to-clean outdoor products and incorporate them in their product offerings, providing convenient solutions for outdoor activities. - **Fashion and Accessories:** The fashion and accessories industry can take inspiration from Kate Spade's grass-embedded fashion line to create nature-inspired accessories that align with eco-conscious consumer preferences. ## Related on Trend Hunter - [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md) - [Bright Textural Device Accessories](https://www.trendhunter.com/trends/touch-grass-collection.md) - [Sprouting Chair Designs](https://www.trendhunter.com/trends/wood-chair-on-grass.md) - [All-in-One Ultralight Mats](https://www.trendhunter.com/trends/ultralight-mat.md) - [Comfort-Focused Outdoor Furniture](https://www.trendhunter.com/trends/the-grapy-lounge-chair.md) - [Gag-Turned-Reality Devices](https://www.trendhunter.com/trends/touch-grass.md) - [Naturalistic Grass-Inspired Chairs](https://www.trendhunter.com/trends/the-flip-chair.md) - [Foldable Camping Couches](https://www.trendhunter.com/trends/camping-couch.md) - [Water-Resistant Outdoor Furniture](https://www.trendhunter.com/trends/nomad-collection.md)